Many CMO’s ask what is the landscape in social media, how much, how deep, how high? This list may have terms you have not heard of and need to get up to speed on fast.
I love the Mashable blog and it’s info and some of the answer to that questions is in this blog piece. Peter Kim has done a fabulous job of naming the 22 steps in a social media plan. What he is missing is the gaming pieces for the youth market and texting SMS, MSM and mobile. I also really like that he linked examples for each.
Reading his blog, he is very spot on. Here is his bio. “Peter Kim is a Senior Partner at Dachis Corporation. He blogs about social computing and marketing at Being Peter Kim.”
“Here’s a framework of 22 tools to consider with notable brand examples:
1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe(), Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations – social media releases (Avon, Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Second Life, T-Mobile Sidekick)”
Filed under: blogs, bookmarking, brand monitoring, brand monitoring in social media, CEO and CMO with social media expertise, CEO social media, ceo twitter guide, CMO, CMO social media consultant, cmo twitter guide, CMO with social media expertise, CMOs that twitter, content aggregation, croudsourcing info, customer engagement, customer service, Customer service strategies with SMS, disucssion boards, employee engagement, events and meetups, exec for social media, forums, mashups, meetups, microblogging, online marketing strategy, online strategy, online video, organization staffing, Should your CEO tweet, Should your CEO twitter, social media expert, Social media for executives, social media strategist, tagging, top expert is social media, voting and polling on webpages, web marketing strategy, web strategist, who is an expert in social media I should follow | Tagged: 22 steps in a social media plan, blogs, bookmarketing, brand monitoring, CMO, CMO with social media expertise, content aggregation, croudsourcing, discussion boards, events and meetups, forums, Intergrate twitter into online marketing strategy, mashups, microblogging, online video, organization and staffing social media, out reach programs, Peter Kim, photosharing, podcasting presentation sharing, PR, ratings and reviews, Should your CEO tweet, Social Media, Social media for executives, social media release, social networks, sponsorships, tagging, Twitter, voting |
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Very nice site!
Great site…keep up the good work.
Very good work, keep it up.
From: Pakistan, Karachi