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CMO Guide to Digital and Social Media info now posted on LinkedIn with a Twitter Feed

Times change and so does this blog.  About a year ago I switched from posting directly on this blog to feeding my reading and info via LinkedIn and Twitter to this blog.  The info is now fed into this blog for your reading pleasure in the feeds along the sidebar.  The tools are still used heavily as well as the article recaps that have been done over the years.

You can follow directly at Twitter @KarenKallet or follow me on LinkedIn with a requests that indicates you are a follower of my blog “CMO Guide” and with that code, I will add you. LinkedIn.com/KarenKallet.  I usually have three posting per day on things I am reading that you should know about.

Enjoy

Web platforms: Reintroduction of basic website feature functions and benefits

Ebay had an ad on Facebook for EBay fashion that caught my eye.  It caught my eye because back in the day, I used Ebay quite a bit.  Now not at all. 

I  just posted some furniture on Craig’s list and got no response.  I used to get it sold that day. 

Plaxo use to be my digital address book, now I do not even open their emails. 

I don’t even know my MySpace log in, nor have I used it in years.

So what is going on?  I have created a lot of litter on the digital highway with my usage. Self created, but none the less add to a CMO’s marketers dilemma.

My thought is that even the most famous websites or platforms need to reintroduce themselves frequently to their current user base.  The key driver is to reintroduce what they do, how to do it and why they are still relevant.  The basic 101 of the site. 

Most marketers as of late have been focused on organic optimization of the website and content, which is great, but have forgotten the basics of if and when they find you, they better know how to use you and why to use your site.

I still  have preconceived ideas about Ebay based on my last use.  They have may changes dramatically, yet I still shy away from getting reintroduced. Nor has Ebay even tried to re-engage me. Running a sale is different from reintroducing me to how to use the site.

Google Marketplace has miss stepped over and over again.  I was a huge loyalist, then they because so complex that it drove out all small business with having to add ownership tags that drove out most who do not have in-house web techs. Now they are charging per click to make money off the big brands.

 As compared with Amazon market place, which still has some bugs to work out, but which I sing their praises every day.

As the CMO, dig a little deeper with your team. Look at your own website.  Is traffic up or down, not net new traffic, your returning traffic.  Why are they using your site, what are they doing, what are they not doing. Most sites are designed for net new, not returning visitors.

Returning visitors need  their own path of re-education on how to use the site, whats new, what is familiar. Just as same store sales is critical for brick and mortar, it is critical to activate those who are returning.

The digital road is littered with use and disuse.  What state is your website or platform in? What are your returning customers needing?

These simple questions could improve conversion 10% and who would not want that these days.

CardMunch is a CMO’s virtual admin assistant

CardMunch by Linkedin is something all CMO’s need to download on their phones and use. I have stacks of business cards that I want to convert to digital and now can.

It allows you to take a picture of business cards you get, you then send it to them with a push of a button, they transcribe and send it back to you, so you can save to your phone or email or forward it. Better than an admin….

It works well about 80% of the time. Sometimes the person transcribing does not fill in all the info on the card. So you have to send it back.

Once you get enough cards loaded it even alphabetized it for you in a mini address book. It also ties to your Linked in account, so pictures of the person is added.

It is free and worth trying. cardmunch.com or down load from the app store.

What is also nice is you have a photo of the card also.

This allows me to see any notes I may have put on the card.

Ping-O-Matic is your one stop shop to quick pings for your blog posts to search engines.

With organic content the new focus and king of the hill.  Getting noticed for all your content can be as easy as a single posting to Ping-o-Matic.   http://pingomatic.com/.   This site will allow you to ping over 20 key search engines. It also has an area for specialized services.

 

They also check down stream to be sure the blog is legit and that you are submitting to the ones that are the most relevent to your blog.

How can you get your blog indexed by Google in 24 hours?

Getting Google to index your blog posts quickly will help get the traction you want for your blogging efforts.  Many times the editorial staff who writes and posts the blogs, leave out these key steps. Many do not know you need to do this. Some say it now happen automatically.  My advice is to go over each step for your blogs and see where you cam pick up improvements.

The article that I point most to  is one from Quick Online Tips .  “Quickonline tips  Guest post by Andrew Rondeau
“How can you get your blog indexed by Google in 24 hours? There is a lot of conflicting search engine optimization information available, especially when it comes to trying to beat the natural ranking systems and having your blog rank high in Google right from the start.  While it’s possible to make a blog and have it indexed almost straight away, most people go about doing so with a poor overall strategy for success.

Ranking high on Google is all about long-term thinking, and going out to win everything in the first day will often see you wasting time and opportunity without getting anything in return. However, it’s very much possible to be indexed by Google in 24 hours or less. After you make a blog, just follow these simple ideas and you’ll see your website show up in the search results within a day.

1: Submit your blog to Google

 Obviously you’ve got to submit your new blog to Google before it can be indexed. Some free blogging platforms will submit your blog for free, while others, especially self-hosted blogging platforms, require you to do it yourself. Either way, it’s an easy 5-minute job that can be done alongside other, more time-consuming tasks. Use the Google webmasters tools to verify your site. Here’s how:

Step 1: Go to google.com/webmasters. Sign in using your Google Account or create an account if you don’t have one already.

Step 2: Add your blog site by clicking the “Add a site” button. Then type in the domain name you wish to add, and click “Continue”.

Step 3: Once added you will need to verify that you own this site. This can be done one of two ways, Meta Tag or Upload a HTML file. The Meta Tag way is, by far the easiest.

Step 4: Meta Tag verification. This method requires you to add a piece of code to your header.php file. Copy the Meta Tag code Google has asked you to copy to your blog site.

Step 5: In your WordPress dashboard go to “Appearance”, then “Editor” using the menu tabs on the left hand side.

Then click on Header (header.php) on the right hand side to open up the header template. Find the <head> tag highlighted, and BELOW it “paste” in the verification Meta tag Google has given you.

Step 6: Then scroll down and click on “Update File”

Step 7: Go back to the Google Webmasters Tool website and click “Verify” and Google will confirm that you own the site.

Step 8: After verifying, Google will display a confirmation page.

2: Submit your blog Sitemap to Google

If you are using WordPress, install the Google XML sitemap plugin that creates a sitemap of your blog that search engines can read.
You now want to add your blog’s sitemap. This is how:

 Step 1: From within the Google Webmaster tools website, click on the domain name you have just added and it will open up a Dashboard for your site. On the left hand side menu, click on “Site Configuration” and then “Sitemaps”.

Step 2: Click “Submit a Sitemap” and enter the name of your sitemap. It should be sitemap.xml

It will take a few hours for the sitemaps to be analyzed and added. Then you can return here and make sure there are no errors, see how many URLs are being indexed and the time that Google last visited you. Even without the sitemap you will begin to get a list of the top search queries that your site is being found for, incoming links to your site, and the keywords that Google thinks your site is optimized for.

By verifying your site and adding your blog’s sitemap, you are telling Google your blog has arrived and it will quickly be indexed.

3: Use social bookmarking to generate links right away

Social bookmarking services are a great way to generate links to your new blog in record time. From simple community bookmarking websites to the giants of the web, submitting your website to social bookmarking services like StumbleUpon, Digg and Twitter can help you generate powerful, natural linkbacks. Log on and “favorite” your blog, and be sure to encourage your friends and colleagues to do the same.

4: Get posting on forums

Get your blog link in your forum signature and start posting it on as many forums as you can. Of course, spamming is never a good long-term idea, but some smart, relevant forum posts are a great way to bring in new SEO juice and links for your new blog. For some reason, Google tends to prioritize websites that are generating links already, so get out there and create as many as you possibly can for your new blog.

5: Install SEO plugins for your blog

Most blogs will come with a SEO pack available, and WordPress has a free one for download if you’re having trouble optimizing your blog. Search engine optimization is absolutely essential for generating blog traffic, and without putting time and thought into your SEO efforts it’s easy to lose what could be a great opportunity. Even though we’re focusing on short-term SEO speed, it’s good to think long-term right from the beginning. Download and use the All-in-one-Seo-Pack plugin.  Check out my video to optimize your All-in-one-SEO-pack plugin set up: How to use the All in one SEO WordPress plugin to your advantage

Five ideas that take hardly any time will ensure you get you new blog seen and indexed by Google within 24 hours.”

Blogging Mistakes for Beginners

I was researching best practices in blogs the other day and come upon an article that Hubspot did: The Fundamentals of Business Blogging that is worth repeating.

“Seven Easily-Avoided Mistakes for Beginners   1.  Never actually launching it:  This is likely the most common mistake.  Sure, you’ve been meaning to get your blog kicked off.  You may have even authored your first article.  But guess what, it’s not a blog until you actually publish something.   
2.  Using a sub-domain (ex: myblog.typepad.com):  If you’re going to go to the trouble to start a blog, then you owe it to yourself to get started right.  Even if you decide to use one of the many popular free blogging services, you should register your own domain name.  There are many reasons for this, but the most important is control over your website URL.  This is one of the few decisions about your blog that is going to be difficult to fix later.  Trust me on this one, the price is worth it.  [Note to self:  Add a check to the website grader to let people know when they’ve made this blunder] 
3.  Spending too much time on design: Don’t let the design of your blog get you bogged down.  Pick one of the many existing templates out there that are free or close to it and go ahead and get started.  You can always change templates later.  Besides, blogs are fundamentally about content.  Aesthetics help, but your first focus should be on authoring great content.  
4.  Not telling anyone about it: The beginning days of a blog are the hardest.  You don’t have anyone linking to you, the search engines are not ranking you (and maybe not even indexing you).  So, there’s really only one source of traffic:  Direct contact.  The best way to get a new blog launched is to tell people in your network that you now have a blog.  Many people are a little reluctant to do this becomes it seems vain or boastful.  As long as you’re sending the notification to people who have an interest in your topic, there’s nothing wrong with it.  
5.  Getting discouraged too early: Most things in life worth doing take time.  Blogging is no different.  You should give yourself at least 6 months (perhaps even a year) to determine what kind of interest there is out there before giving up due to lack of traffic.  Early momentum is hard, but once things start moving, lots of things will start working in your favor.   
6.  Too many widgets: Given how easy it is to add various blog widgets to your blog, it’s tempting to go overboard.  Resist the temptation.  In the early weeks, focus on the basics:  Content, comments, categories and perhaps a blog roll.  Save the fancy stuff for later.  
7.  Monetizing too early: Just because Google makes it easy to throw ads up on your blog doesn’t mean you should.  With minimal traffic, the amount of money you are going to make is negligible (probably pennies a day).  If you’re serious about blogging, you’ll first focus on building an audience before even attempting to try to make money at it.  Trying ads out on your blog too early will reduce the chances of your getting that critical early traffic.
 
You don’t have to blunder in the beginning of your blogging efforts.  HubSpot’s training and support program make it super simple and easy for you.”

This is so true even today, now that Google has changed the way to searched and gives relevance to blogs.  Changes in the way to bring blogs to market are in order if you are starting today.  If you already have a well established blog that is getting good traffic, then I would not touch it and start a second blog and grow that for the new ways fo the blogging world.

Creating a video sitemap for Google search

Adding video to your website is a key element today,  just as adding social media elements is a must do in today’s world of organic search. To gain page one video placement you need to get the video indexed by Google.  We all know of pushing an XML site map to gain organic traffic to our content, however many do not know to add a video sitemap, in addition. Check with your webmaster or agency to be sure they know to do this.  The Quick Online blog had a great article on this a few months back, and it is worth revisiting or visiting for the first time, especially if you are adding videos to your site or are already using video.  The blog  also addresses, hosting videos on your site vs feeding from YouTube or DailyMotion.

How to Get Your Videos Indexed by Google  by Quick Online blog
March 1st, 2010
Guest post by Keiros.
How to get your videos listed on Google? Have you already noticed while performing a search on Google, those videos thumbnails displayed on the left side of some sites? They are definitely great traffic attractors, and having such a video associated with your site when being on 5th or 6th positions of the search results page may be better in terms of “click-thru-rate” than being on 1st position without it.
There is an additional bonus in having a video associated to your site: on some occasions, Google displays in a block titled “Video results for Keyword“, often on the 3rd or 5th position, several videos, and when it is the case, you can jump several positions and land directly on the first page to join an already existing video results block.

The trick is to find a search argument for which your page is already ranking well but not yet on the first page, with Google displaying a Video Results group on first page: you will benefit from the optimization work of those who made the way to the first page.

Found the perfect search request? All you need to do now is to make your video indexed by Google, and that’s the easiest part !

1.Put a video on your page : I mean a real video, hosted on your site, not on Youtube or DailyMotion. You need a .flv file (or .mpg, .avi, .mp4) and a video plugin that supports this kind of video formats. Jing is perfect to record onscreen action and make nice video tutorials.
2.Create a thumbnail of your video : that’s the thumbnail that Google will display on its search results page, so making a good quality thumbnail out of your video is an important step. Personally, I’ve found that 160×120 gif or jpg works well for that purpose….and they actually don’t need to be extracted from your video. Any image pertinent to the content of your video will make the trick.
3.Create a video sitemap : Video sitemaps are XML files similar to usual sitemaps but using a different syntax. See an example.
4.Submit your video sitemap to Google : Video sitemaps can be submitted in Google Webmaster Tools exactly as a standard sitemap. If you had not yet registered your site in Google Webmaster Tool, that’s the perfect occasion to do it now.

Video Sitemap example

( See HTML on the Quickonline site)

The video-specific XML tags are pretty straightforward, but if you need more detail, you can check this page on Google Webmaster Central: Creating Video Sitemaps. Don’t forget to optimize your video sitemap by inserting your main keywords in the video tags, it will give an additional boost to your ranking if done meaningfully.

Guest author Keiros is an outsourcing and infrastructure management consultant, and a contributor to SEO Chat Forum. You can also write guest posts and share your Google tips with our readers.