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Should CMO’s push the use of # hash tags or not use hash tags.

So you are wondering why people are putting a # hash tags in front of words you are reading on twitter.  It is the way to get your tweets embedded organically with key words that you want your tweet to be found under in search.

Thus with my husbands company, who manufactures and sells odor absorbers on-line, I use #odor absorber.

So the Tweet would look like:  Fridge It #odor absorber has 1000 followers today.  Thus it will get populated in organic twitter world for odor and will come up in search since Twitter and Google know that is the key term that I want to get embedded.

You can also use quotes to capture a key phrase.  Thus it would look like: Fridge It #”odor absorber” has 100o followers today.  Key hash tag phrase- #”odor absorbers”.

 My opinion is to craft a list of the top 25 key words or phrases you want to own some action in and hash those to start.  Not every tweet, do it strategically, like everything else we do.

Karen #Kallet signing out.  or #”Karen Kallet” signing out

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