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Use misspellings and typos in social media to your advantage.

List your terms that describe your product and see how many ways your customers will missspell or misstype it.  Also look for other countries spelling if it is different than the US.  As an example, odor, odours, oders, odars.  There may be keen competition for the correct term, but not for the missspell versions.  And you may find that you will get a 25% lift in conversion for miss spell terms.

This works well for tags also on blogs, photos and websites.

Now I tweet on twitter in different terms depending on the time of day. I am looking to attract attention in England, I would use the “odours” spelling overnight, then go back to regular and then may add in a few misssplells that  I would use during the day.

Now some say, but if you “twwet” a missspell world, does it  not hurt “yur” brand.  Well the true way is to test it.  If you are seeing higher click through on certain missspell tweets then keep expanding it, it is no better than the ways words are being compressed for the 140 characters.

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