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Marketing strategies need now to include SMS “Text Messaging” in your 2010 planning budget.

SMS or as you know it “text messaging” or texting.  You need to add this into your marketing mix for 2010.  SMS text messaging is the most widely used data application on the planet, now with 2.4 billion active users. Today, I have been told, 74% of all mobile phone subscribers are sending and receiving text messages on their phones.

Get a primer now on SMS basics.  You will need to understand: shortcodes;  what are the keywords; what are the character restrictions; who are the carriers; how does it work and relate to your mobile web strategies.  Do your home work to see if this is right for your product or service, get usage statistics, demographics and projected growth rates.

Decide, if adding SMS into your marketing mix, in which area would be the best: Acquisition Strategies or Retention Strategies.  So what can you do with SMS? Think of it as an email or ad campaign. You can do participation, polling/voting, Text2Win, trivia programs,information gathering , invitations, subscriptions, promotion alerts. A new area that is growing due to Twitter is customer service for reminders, account updates, and finally for service provider options from basic to custom depending on y0ur needs.

So what would be the forward thinking on this? What will be the impact of GPS Enabled Services? How will it affect your privacy policy and are you adding it into your privacy policy today for customers? What are the continued privacy concerns and announce factors for your customers? What will be the effect of the coming Spam-Text or Junk-Text  on customers option of the media?  This is emails  biggest problem….coming quickly to your cell phone.

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2 Responses

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