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What social media elements should be included in your 2010-13 marketing plans.

 Many CMO’s ask what is the landscape in social media, how much, how deep, how high?  This list may have terms you have not heard of and need to get up to speed on fast. 

I love the Mashable blog and it’s info and some of the answer to that questions is in this blog piece. Peter Kim has done a fabulous job of naming the 22 steps in a social media plan.  What he is missing is the gaming pieces for the youth market and texting SMS, MSM and mobile. I also really like that he linked examples for each.

Reading his blog, he is very spot on.  Here is his bio. “Peter Kim is a Senior Partner at Dachis Corporation.  He blogs about social computing and marketing at Being Peter Kim.”

“Here’s a framework of 22 tools to consider with notable brand examples:

1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe(), Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations – social media releases (Avon, Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Second Life, T-Mobile Sidekick)”

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4 Responses

  1. […] What social media elements should be included in your 2010-13 marketing plans. « CMO's Guide to Soc… cmoguidetosocialmedia.wordpress.com/2009/08/24/what-social-media-elements-should-be-included-in-your-2010-13-marketing-plans/ – view page – cached #RSS 2.0 CMO's Guide to Social Media. » What social media elements should be included in your 2010-13 marketing plans. Comments Feed CMO's Guide to Social Media. CMO and the social media puzzle. Look at Google tools for the SEM search key words that your team may have missed. Are you minding your DAM, UGC and RM on your website and digital assets? — From the page […]

  2. Very nice site!

  3. Great site…keep up the good work.

  4. Very good work, keep it up.
    From: Pakistan, Karachi

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