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Are you minding your DAM, UGC and RM on your website and digital assets?

These letters,  DAM, UGC and RM, will be the new buzz words of 2010 and on.  If you have an idea of what I am talking about congrats.  If not, then let me bring you up to speed.

DAM  is the acronym for Digital Asset Management.   This is taking all your digital assets, copy, video, audio and creating a platform that allows the assets to be utilized and re-purposed for collateral, blogs, web site and other social media and editorial means.

UGC is User Generated Content. This when your clients, customers or prospects or strangers, create the digital assets for you.  Thus they create the content through their search on your web site, through ratings, reviews, forums, blogs and twitters. This is a key way to improve content search and discover-ability.  The goal is to have your content discovered on the web, not advertised on the web.

RM is Rich Media. Those are images that give the visitor to your site more visual information and content about the subject, which reinforces your messaging, image and brand. These RM initiatives are usually hosted by a third party, since you do not want to slow down the band width of your website.

So why are these important? Now there are three ways content is coming to you that you need to manage as a CMO. The content is coming text and media from writers or your agencies, management and editorial team for your web site. Social commentary as a listening post and feedback through twitter, blogs and search. We now add user generated content such as surveys, recommendation, ratings, posts, wikis, discussion, and file shares.

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