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Google Caffeine will change your search ranking for key terms.

Update from Mashable: that it seems that comparegoogle.com has stopped working, but you can also check out a similar service called www.comparecaffeine.com.
I had heard all about upgrading to Google Chrome to increase the speed of my search as a consumer searching on Google.  What  I am now hearing about is Google Caffeine and this is a much bigger alert item for CMO’s-need to know list. 
The big watch list item for me is called Google Caffeine.  This change will change the way your web pages are being presenting in organic search.  Thus that big SEO project you completed last year is about to need a facelift and fast.
I was trying to find some good info for myself and to recommend to you and the best I found was from Webupd8.  They have a good write up on the subject and I tested the tool they recommended on a couple of my URLs and found  that I will need to do some changes to improve my SEO to get back some ranking and in cases some it will gain me a much better ranking  then I had before for key terms and I am thrilled.
Webupd8 blogs says:
“Google is in the process of implementing some very major changes to their search algorithms and this can therefore alter the existing rankings of your web pages in Google Search results of the future.

For instance, if one of your web pages is currently ranked in Google at #3 for the phrase “wallpapers”, it’s quite possible that the position may shift either way after the new version of Google goes live.

Google has created a preview site (Caffeine)where you can play around with the upcoming changes before these get pushed to the main google.com website. And that itself is expected to happen in the next few weeks.

google search side-by-side caffeine
 
 
 If you like to compare the existing Google ranks of your web pages with that of the future, check out Compare Google – this tools places the top 20 results from the old and new search engine side by side so you can easily figure out how your site will perform in the future.

Another Google comparison tool is located at Cartercole.comwhich, unlike Compare Google, displays Google search results in their original form – this is perfect for queries that trigger Google Universal Searchso you can know what images and video clips results will get displayed in Google Caffeine for your queries.”

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One Response

  1. Very interesting post, thanks lots.

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