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SEO gut check for CMO’s. How to check up on your websites back end.

SEO, meta tags, alt tags and other “web team” responsibilities leave most CMO’s in a blind spot of trust or of ignorance when it comes to their back end of the web site.  Simple questions that I ask such as:  Does your web site have a site map?  Blank look.  Are your meta tags in place, or still relevant..blank stare.  I don’t know, or why do I need to know, is the response I get from 99% of the senior execs with whom I speak. 

The question is, it is really important?  The answer is yes.  Not that Meta tags are weighed as heavily as they use to be, but it speaks to the competency of the team building, or maintaining your website.  If the basic building blocks are missing, you most likely have a staff training or education issue and are wasting lots of money.

The check up is fairly simple, if you know there are many domain tools that look at your site and give feedback.  Your web team uses these tools all the time, so should you.  An easy check up tool is www.whois.domaintool.com.  If you put in your web site name,  it will give you current meta tags, alt tags ect., and an overall SEO score for Search Engine Optimization. 

If you go to the right hand column and click on the SEO Text Browser, it will give you page by page feedback on what is missing from their perspective.  It will also give you a grade for each page, so you will be able to talk with the team as to what is going on and how to improve.

As an example, I just ran this tool on a client to see what areas needed attention, since they indicated at the meeting that the web consultant they where using had it all covered.  Result: No meta tags, no alt tags, a failing score of 56% for SEO since all the pages were designed as a .gif and could not be spidered by search engines.  Pretty web site with great design, not searchable, waste of money….not good.

This is also a great tool to peak in to the back end of your competitions website to see their score and what issues they have not addressed that you can use to your advantage. So do CMO gut check on your SEO and website, it may be the best improvement for no money you can do.

3 Responses

  1. […] More here:  SEO gut check for CMO’s. How to check up on your websites back end. […]

  2. Check out Scrapblog , a Flex based application with a .NET back end. Domain Name Improvement

  3. Hey, I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog!…..I”ll be checking in on a regularly now….Keep up the good work! 🙂

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