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Adding video to your social media efforts.

Yes, you should be adding video to all of your social media efforts.  You need to have your various teams from marketing, corporate communications, sales, training and operations be gathering up all those old videos and b roll and repurposing them for the digital age. Thus creating a digital dam of video from which to repurpose.

If you do not have the inhouse expertise,  there are many video companies who do that very economically.  I like Mantis Media for my video shoots and edit repurposing.  I also like Burst Marketing for podcasting.  There are hundreds of companies doing this work, so just ask your team who they use. If they tell you it is going to be expensive, then call my guys and get a bid.  The cost is very affordable, so don’t let your teams lack of excitement about harvesting the old stuff give way to the rush of doing all new stuff, but be sure that either way it includes digital use rights.  Review your talent/model release forms and your video contracts to be sure that you have the rights on past work and even more important that it is included for any new shoots.

Buy a HD flip camera for fast video capture which is under $200. It has a USB plug in and is so easy to use and capture…store openings, customer testimonials.  You can also record YouTube style videos with a web cam.  If it does not come on your lap top, for under $100 you can get a HD web cam with a USB.

This should not wait to be part of the 2010 plans, this needs to be done now!… so get video shot, edited and most important uploaded to website, blogs, twitters, Facebook and other sites that will take your video like Flickr, Vimeo, Vodpod and others.

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