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Is your product being blogged? 12/1/09, New FTC Guidelines go into effect.

Is blogging one of your new strategies for marketing of  your products?  If so, then you need to review who is blogging, are they being compensated or given product to try?   The issue is disclosure.  If you are paying, or giving trial product, then you fall under the new FTC changes and you need to be sure you have issued new guidelines to your marketing team and the the bloggers you are working with.  These Federal Trade Commission changes affect how you represent your product, when posting product reviews or blogs.

FTC Guideline Update May Affect Your Marketing Program.  The FTC has updated their guidelines regarding endorsements and testimonials. There is a really good video from the FTC that I would spend a few minutes viewing and bring it to your next team meeting.

You may want to get legal advice regarding these guidelines,  review how these guidelines may affect your business, and how you should proceed.  These changes include bloggers go  into effect on 12/1/09.

You can find out all the details and watch a series of videos on the subject at the FTC website.  You can also read about some members of the industry who are talking on this issue at the Performance Marketing Alliance’s site or at Revenews.com. 

 

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One Response

  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by surveyemployees: Looking at: Is your product being blogged? 12/1/09, New FTC Guidelines go into effect.: Is blogging .. http://bit.ly/qyJQF

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