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Meta Tag basics

Meta tags is one of the basic areas that CMOs overlook or do not know about.  You can look  at the Meta Tags of your website from the back-end of the code, this can also be done to look at your competitor websites meta tags for this important information. You should also do this for all pages, not just your home page.

Here is where to look to see your meta tags:

1: Open the website page you want to see the meta tags for.

2: Go to the outlook tool bar and click on View,

2: Then click on Source.  This will bring up the back-end HTML code for that page of the website.

3: Now look towards to the top of the code for the words:  Title: read what it says, since this is what Google is seeing. Be sure to use all of this valuable marketing area.

4: Next look for Meta name Description, Read those words,does it match the message you want for your company to be found under.

5: Read the Meta Keywords.  This will give you what keyword terms the search engines would be searching under. 

Over the past few years, Google is relying less and less on Meta tags due to keyword stuffing, but it still should be in place for each page.  Many times I find this basic meta missing for websites, or only done for the home page.  Designers can design a nice flash website, but may not understanding that Google cannot search older versions of art done in flash, if it is not Flash 4, and they also did not know enough to at least put in the basic meta tags per page.

Here is the rule of thumb as to what to do for Meta tags.:

Title tags: No more that 65 to 70 characters ( letters) Place your main keyword first.
Description tags: Up to 160 characters or 24 words max.
Key word tags: Choose your top 25 to more than 50 per page per particular page.

Remember you cannot use the same term ie photography,over and over again with a different key term, like product photography, still life photography.  So you will have to get creative of how to say the same thing in different ways.

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One Response

  1. Here is some feedback on this blog article. Your info and participation is always welcome.

    “My understanding is that the version of Flash that created the website is not the issue — it is how the site is set up with deep linking, indexing and bookmarking capabilities which can be done in any version of Flash to optimize SEO capabilities. As this article states, existing Flash content is now searchable. See these articles:”

    http://tinyurl.com/42ku9r

    http://tinyurl.com/5gbmgz

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