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Screencast is a way to document all your online processes in digital content for employees, customers and prospects.

Knowledge transfer and the ability to create a way of capturing your online process and a how to for all your interfaces is quite a daunting task for a CMO to take on.  Most just assume it is not documentable and are not addressing it.  With online talent still a high commodity, it needs to be done for each of your tools and web interfaces.

The ability to video or screencast a training session of a current employee doing what the do everyday is critical for future knowledge.  If you do not, when that person walks or is downsized or move to another department, you are left with a huge knowledge gap.  Screencast  is a digital recording of computer screen output, also known as a video screen capture, often containing audio narration.

Our webmasters use an online solution called Screencast-O-Matic, which is an original free and easy way to create a video recording of your screen (aka screencast) and upload it for free hosting all from your browser with no install. Another company to check out is Screencast.com.

A good example for use as a sales tool for online or complex screen instruction is done by Dropbox, who is a file management company that put files or folders on-line or share.  They do a good screen cast example to give you an idea of how the technology is used as a consumer facing solution.  Anytime I need to revisit how to do something on various interfaces, I have a screencast to refer back to in video as well as in words.

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One Response

  1. I ‘d like to recommend another presentation tool for education and distance learning – DemoCreator. It’s much more than just a screen recording software which not only records all you can see on computer screen but allows users to edit recording video by adding callouts, zoom-in, highlight, animation and narration. It’s good for teachers and educators to make vivid flash-based desktop tutorials and presentation. The 30-day trial and academic version are also available, too.

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