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Tapping into Mommy Bloggers to promote your product or services.

Mommy Bloggers are the new alpha females of the marketing opinion world.  An entire industry has grown with conventions and all for the Mommy Bloggers to meet, exchange ideas and even more important, to promote their blogs to companies and marketers to do product reviews, sell advertising, hold promotions and drive business for the companies that tap into this Blogging  marketing venue.

There are two upcoming Mommy Blogging conventions you may want to check out.   BlissDom 10,  Feb 4-6 in Nashville (which is already a sell out), and the blogger conference  BlogHer  which is in NYC Aug 5-7.  These conferences have big time package goods sponsors all trying to woo the Mommy bloggers.  Sponsors on the BlissDom website include: Con Agra Foods, Orville Redenbacher, Hunt’s, Healthy Choice, Hebrew National, Arnold, Blue Bunny, Hallmark, Invisalign, iRobot, Lands’ End, Lifetime Moms, Red Plum.

Mommy Bloggers sell sponsorships of themselves to represent you at the conference. The ads say: “Why I am the blogger you company should sponsor for BlissDom  ’10.  It is done through blogs as ads that will tell you things like:  Blogger with 2000 + subscribers seeks sponsorship to…

 The Mommy bloggers use ad badges provided by the conference to promote if they are looking for a sponsor.  Like the one shown here is for the Blissdom10 Conference.  It is a way to get them to the conference and their costs paid and get your product known in the Mommy Blogging world.

The bloggers are from all walks of life and interests,who go to these conferences.  They go to network, go to seminars,promote their blogs and twitters, as well as write blogs and promote their sponsors who helped pay to get them there.

Their blogs have a female focus target on home making, babies, or products, all subjects aimed at women readers.  Some have advertising on their blogs at cheep rates.  Some show you what they have done for other companies, some have HTML badges for their blog  to be taken and promoted on others website or blogs.    The Mommy Bloggers do contests and sweepstakes, coupons codes and deals, product reviews, tips, recipes.  A really nice business model, from thier kitchen counter.

BlogHer conference has been held for 5 years on the West Coast and Midwest and is now going to NYC.  Bloggers like Domestic Debacle, badge shown on the left,  promote that they are looking to represent you.  As disclosure, they did a promotion of a product called Fridge-It that I am involved in and that is what got me interested in this subject of Mommy Blogging. The connection was initially made in the Twitter world and then moved into the blogging world. 

 The BlogHer advertising materials on the website says that they reach more than 16 million unique women each month and states that BlogHer is the leading participatory news, entertainment and information network for women online

Here are some Mommy Blogger examples, that will show and explain the concept.  There are many, many more, and if you are a Mommy Blogger and want to add your Mommy blog to this lists, please comment and give some info on your Mommy blog.

Mommy Blogger examples: Thriftymaven.com , Domesticdebacle.com , Abusymommy.com   , Thepennypinchingmama.blogspot.com 

Can I hear a wOOt?!    BTW: What does wOOt  mean? W00t” was originally a truncated term for players of Dungeons and Dragons role-playing game for “Wow, loot!” The term wOOT was used by the web culture in video game communities, now it has lost its original meaning and is used simply as a term of excitement. Sort of the new Ya Hoo….

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