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What other blogs are saying about you and your products.

Blogs and monitoring of blogs and what is being said about you is a hot topic these days.  How do you monitor? Do you pay to monitor? What tools are available to you to monitor blogs and what is being said about you or your company is all the discussion in the CMO’s mind.

Social Mouths blog had some good ideas of free listening posts for your products and services, beyond the paid services for social media monitoring such as Radian 6 and CrimsonHexagon. 

Here is the short list URLs and Free blog listening tools:

IceRocket

Blog Pluse

Blog line search

Google blog search

Paid Services:

Radian 6

Crimsonhexagon.

Here is the blog I was reading on the subject.

Social Mouths blog 

Do You Know What Other Blogs Are Saying About You?

listeningDo you know if you are being mentioned on other blogs? Did you know there are ways of tracking this? And, why is this important anyways?

In this post, I’ll explain why paying attention to what other blogs say is important and how to be aware of these mentions.

So let’s get started…

Why You Should Care

SEO

When you get mentioned by another blog, the author usually links back to your blog/site and as you know, getting backlinks is one of the most important things you can do to your SEO (Search Engine Optimization) as they can improve your page ranking. The search engines want to know if your site is relevant.

Sentiment

The next thing you need to worry about is sentiment. Is the comment positive or negative? Of course you don’t want people saying something negative about you or your services. When you track these mentions at least you have the opportunity to participate, maybe try to do something to turn an unhappy customer into a happy one. Damage control.

If it’s a positive mention, it is also a good opportunity to engage in the conversation.

Reciprocity

Be human. Be thankful and participate by leaving a comment or giving the post a tweet. Not to make you feel obligated but return the favor if you can, there is a good chance the other blog is somehow related to your topic.

Don’t ignore it, keep this blog in mind.

Let’s Look At An Example

Herbert from Penn State | Outreach Marketing did a very, very nice piece sharing a post from SocialMouths on his “Why Is Social Media Not Working For You” (Thanks Herbert).

Outreach Marketing

OK, so this is an extreme example and it’s not always like this, the mention can be a simple link to your blog or to a specific post. The point here is how to find this, right?

Tools

There are many tools you can use to track these mentions, feel free to share your favorite ones in the comment section of this post. Here a couple you can try:

Go to these sites and do a search based on your blog’s name or URL.

IceRocket

icerocket

BlogPulse (From Nielsen)

blogpulse

Other tools you can use are Bloglines Search or Google’s Blog Search.

Get Alerts

rss readerAll these services and most of them out there allow you to get the search results on RSS. You should subscribe and organize them on your RSS Reader. The point is to get alerts and be able to react as soon as possible, there is no point if you come back a month after the post was published.

Final Tought

The social web gives you the opportunity to engage in ways traditional media can’t but if you don’t pay attention, those opportunities are wasted.

One more thing, when you mention somebody or share a post from somebody else on your blog, make sure you do it properly so you give credit and the other end is aware of it.

Happy Listening!”

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3 Responses

  1. Hey. I’m a BIG fan of Google Reader and route both my personal blog list (friends, family, oddball stuff) as well as professional blog list (writing, speaking, social media, communications, PR, measurement, the list goes on) through there. I love how you can set up different folders to keep your feeds organized, and as far as finding blogs to follow I’ve used Google Blog Search and Social Mention sucessfully in the past.

    Katie Morse
    @misskatiemo | Radian6

  2. Hello there, just became aware of your blog through Google, and found that it’s really informative. I am gonna watch out for brussels. I’ll be grateful if you continue this in future. Numerous people will be benefited from your writing. Cheers!

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