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What other blogs are saying about you and your products.

Blogs and monitoring of blogs and what is being said about you is a hot topic these days.  How do you monitor? Do you pay to monitor? What tools are available to you to monitor blogs and what is being said about you or your company is all the discussion in the CMO’s mind.

Social Mouths blog had some good ideas of free listening posts for your products and services, beyond the paid services for social media monitoring such as Radian 6 and CrimsonHexagon. 

Here is the short list URLs and Free blog listening tools:

IceRocket

Blog Pluse

Blog line search

Google blog search

Paid Services:

Radian 6

Crimsonhexagon.

Here is the blog I was reading on the subject.

Social Mouths blog 

Do You Know What Other Blogs Are Saying About You?

listeningDo you know if you are being mentioned on other blogs? Did you know there are ways of tracking this? And, why is this important anyways?

In this post, I’ll explain why paying attention to what other blogs say is important and how to be aware of these mentions.

So let’s get started…

Why You Should Care

SEO

When you get mentioned by another blog, the author usually links back to your blog/site and as you know, getting backlinks is one of the most important things you can do to your SEO (Search Engine Optimization) as they can improve your page ranking. The search engines want to know if your site is relevant.

Sentiment

The next thing you need to worry about is sentiment. Is the comment positive or negative? Of course you don’t want people saying something negative about you or your services. When you track these mentions at least you have the opportunity to participate, maybe try to do something to turn an unhappy customer into a happy one. Damage control.

If it’s a positive mention, it is also a good opportunity to engage in the conversation.

Reciprocity

Be human. Be thankful and participate by leaving a comment or giving the post a tweet. Not to make you feel obligated but return the favor if you can, there is a good chance the other blog is somehow related to your topic.

Don’t ignore it, keep this blog in mind.

Let’s Look At An Example

Herbert from Penn State | Outreach Marketing did a very, very nice piece sharing a post from SocialMouths on his “Why Is Social Media Not Working For You” (Thanks Herbert).

Outreach Marketing

OK, so this is an extreme example and it’s not always like this, the mention can be a simple link to your blog or to a specific post. The point here is how to find this, right?

Tools

There are many tools you can use to track these mentions, feel free to share your favorite ones in the comment section of this post. Here a couple you can try:

Go to these sites and do a search based on your blog’s name or URL.

IceRocket

icerocket

BlogPulse (From Nielsen)

blogpulse

Other tools you can use are Bloglines Search or Google’s Blog Search.

Get Alerts

rss readerAll these services and most of them out there allow you to get the search results on RSS. You should subscribe and organize them on your RSS Reader. The point is to get alerts and be able to react as soon as possible, there is no point if you come back a month after the post was published.

Final Tought

The social web gives you the opportunity to engage in ways traditional media can’t but if you don’t pay attention, those opportunities are wasted.

One more thing, when you mention somebody or share a post from somebody else on your blog, make sure you do it properly so you give credit and the other end is aware of it.

Happy Listening!”

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Do free promotion offers work? Follow the line to Dennys

Here is a photo that I took of the Denny’s Free breakfast crowd from the road as I was leaving today.

By the looks of things at my local Denny’s the Free Breakfast  promotion announced during the Superbowl was a sell out.  I drove into the parking lot to go to another business and could not find a place to park in three parking lots!  The crowds were pouring out of their cars, like they were going to the state fair.  The line was out the door and around the building.

 So give them credit for gaining trial.  Customer Engagement at it’s finest.  Customers using texts, blogs and emails all about the promotion is a social media strategists dream.   What about retention, I am not so sure.  Quality service, is in the hands of the wait staff and cooks.  Will people stand in line for free food? Yes… they will.  Will they come back and pay?… Denny’s will need to report of that.  ROI… priceless…

RSS Ranking tool to see how effective your RSS feed is?

RSS stands for Really Simple Syndication and is a way for those who wish to get a feed of your information sent to them everytime you add content.  If you  have set up an RRS feed, you now should be asking  how effective the feed is?  This tool will help check: http://www.rssmicro.com/feedsubmit.web

What I really like about this tool is that the FeedRank algorithm checks 16 different areas and
measures the quality of the content on your feed.  This is critical to a successful RSS feed from your website, blog or other forms that you are using for RSS.  Here is what they ask you for to get your ranking:

Submit Your RSS/Atom Feed

New! Check your site FeedRank only on RSSMicro

No registration is required, instant results tailored to your feed(FeedRank algorithm checks 16 different areas and
measures the quality of the content on your feed)

What is your FeedRank?!

RSSMicro FeedRank
Learn more

First Name: (optional) Last Name: (optional)

Email: (optional)
Get updated information on your feed by email. We respect your privacy, we do not use your email for any purpose other than your feed submission to RSSMicro.

Feed URL: (required) (Sample URL: http://www.mysite.com/myfeed)
We support RSS Feed Auto-Discovery

Category: (optional)
RSS feed category element (if specified) will take over
Select OneAdultsArtsAutomotiveBlogs (Personal)Blogs (Professional)Books/MagazinesBusiness/FinanceCareersComputers/InternetEducationEditorialElectronicsEntertainmentEnvironmentFood & WineGamesHealthHumor & FunKids & TeensLawLifestyle/ReligionMoviesMusicNewsParentingPeoplePetsPodcastPoliticsScience/TechnologyShoppingSportsReal EstateReviewsTravelTVVideoWeatherOther

 Submitting your RSS/Atom feed URL does not guarantee that the feed will be indexed by RSSMicro.

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Free serif typefaces revealed on the Prisma Graphic blog.

Looking at where dollars go in your budget may leave you feeling you need more control. Your designers are always looking for new type faces and I bet if you check the budget you are paying for them.  So PrismaGraphic.com  who is a top line printer does a great blog on industry tips.  Check out their blog at Prisma Graphic blog. I subscribe and this one caught my eye:

Huge Collection of Free Serif Fonts for Graphic Design

February 4, 2010 <!–prismagraphic–>Edit

We understand that the graphic designers that we work with are always looking for new fonts.  In typography, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. We have put together a list of some of the best serif fonts on the web.

20 Classy Free Serif Fonts by D-List

30 Extremely Elegant Serif Fonts by Webdesign Ledger

20+ Beautiful Free Serif Fonts by Think Design Blog

10 Free Serif Fonts by MyInkBlog