• Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 846 other followers

  • Karen Kallets Twitter

  • Recent Posts

  • Top Clicks

    • None
  • Pages

  • Top Posts

  • Categories

  • Recent Comments

    Shana on How can you get your blog inde…
    Quentin on Blogging Mistakes for Beg…
    Adell on What other blogs are saying ab…
    Jackie on Ping-O-Matic is your one stop…
    Hermine on What other blogs are saying ab…
    Ans on Tools for creating business we…
    Harris Ferencz on 2010 Marketing Plans: Facebook…
    Kevin Moreland on How can you get your blog inde…
    Twitter on Retweeting your own tweet…
    spam filtering on How can you get your blog inde…
    tweet on Retweeting your own tweet…
    Rich on 5 Best Printer Friendly WordPr…
    rtyecript on How can you get your blog inde…
    cp cheats on How can you get your blog inde…
    cp cheats on Ping-O-Matic is your one stop…
  • Archives

Bing has issued best practices guidelines for SEO, SEM

Search Engine Optimization Journal is an SEO Blog that discusses Search Engine Marketing, Search Engine Ranking and Positioning for the new and advanced reader and has a very interesting article on Bing and branding your website. I found this article very interesting, since SEO and SEM have become such a part of our lives in marketing. Bing  is recommending that you take an approach that utilizes a robust social marketing element into your daily routine.  They also talk about focus on link building as a key to the success of your website.  I also was interested in the term going “unnatural” in the search engines which manipulates the system in order to achieve higher rankings. Having Bing talk about link building and other best practices will make it clearer as to your next steps with you agency or team.   Good read.

Bing Gets Serious About Link Building

Writing by Nick Stamoulis on Friday, February 26, 2010

I think one of the best things I have ever heard a webmaster blog from a major search engine say is to build your website like a brand. Bing’s exact words state: “Develop your site as a business brand and be consistent about that branding in your content”

Too many people out there get all antsy to have their internet marketing look like a recipe. If it looks like a recipe it is a recipe for disaster. Bing’s official webmaster blog states that it is very important and vital to treat your website like a brand. How would a brand build its image? If you take that step you will build your business the right way rather than just go after rankings. Rankings are important but they are not the only and final goal you should be worried about for your internet marketing campaign. Building business is the most important aspect to your SEO campaign. Bing also recommends taking an approach that really utilizes a robust social marketing element into your daily routine. Link building is very vital to the success of a website but unfortunately it is important to do it in a way that allows your business to grow and not just your rankings. Bing also refers to going “unnatural” in the search engines which states that an unnatural approach is one that blatantly attempts to manipulate the system in order to achieve higher rankings.

Bing’s exact words go as follows:
” So what does it mean to go unnatural? It means you’re trying to fake out the search engines, to try to earn a higher ranking that the quality of your site’s content dictates as natural through manipulation of search engine ranking algorithms.”

Bing hasn’t been the first search engine to come out with this type of best practice’s guide. Google has been doing it for years now just not many people want to follow it. When the top two search engines in the world layout a best practices guide on how you should conduct your search engine optimization efforts it is time to listen.

Please take a look at the Bing Webmaster Post that talks about link building and SEM, it is a great read:

http://www.bing.com/community/blogs/webmaster/archive/2009/11/20/link-building-for-smart-webmasters-no-dummies-here-sem-101.aspx

Advertisements

LinkedIn Strategy for how you connect. Lion, Turtle, HoundDog or Alley Cat.

Have you ever wondered why some people put [LION] after their name on LinkedIn?  Most CMOs are still trying to avoid LinkedIn except for people they know or want to know.  For others, there are strategies to how, what and why.  For myself, found out  I am more of an Alley Cat.  I like to connect, do it often, but want and need a connection as to why I have the contact. I do turn people down that I do not know.   So let’s try an experiment,  here is my linked in http://www.linkedin.com/in/karenkallet.  If you tell me that you came via this CMO Guide to Social Media blog, I will accept you.  However, tell me why you want the connection.  That is the Alley Cat in me.

 This blog from Community Marketing Blog lays out the why and what.  You need to decide which one are you and know if you see a tag on their name this is what it is meaning.

 Are You a LION, Turtle, HoundDog, or Alley Cat? What’s Your LinkedIn Strategy?

LI in Oz2
 LinkedIn is a fairly harmonious place.  People tend to act professional and when there are opposing opinions they typically become a case where people “agree to disagree”.  Things change though when you began discussing LIONS.  Suddenly the conversation isn’t so rosy.  

LION’s, for those who don’t know are open networkers.  They connect to just about anyone.  They see opportunity increasing as the number of connections increases.  Those who disagree see LIONS as simply driving their ego’s by counting the connections, as if the purpose of LinkedIn is to proudly claim to have 1,000’s of connections.

For the record I don’t consider myself a LION, yet I’m an open networker.  When writing my first LinkedIn book I identified three LinkedIn connection strategies.  This year I added a fourth to define how I now connect.

How you choose to connect will impact how you use LinkedIn and in the end your chances of finding success.

Before we look at the four connection strategies I want to make one point.  How you choose to connect on LinkedIn should be of no concern to anyone else.  It’s your network and your strategy.  As long as it works for you thats all that matters.

The Four LinkedIn Connection Strategies:

The LION
As stated above LIONS are completely open connectors.  They seek to increase their connections through actively sending out and accepting connection invitations.  While I’m sure there are a few who take pride in touting the specific number, the majority simply believe that large networks lead to more opportunity.

Steve Burda is a LION with over 30,000 connections.  I don’t know Steve but I’ve seen countless references to his taking time to help others.  So yes he has a large network, but no its not about the number.  Its about having the opportunity to help a significant number of people.  If this leads to new business for him, more power to him.

The Turtle
Turtles are the opposite of LIONS.  Turtles primarily only connect to those they know well.  They see value in having a tight network made up of individuals that they completely trust.  Their networks tend to be highly selective and can be counted on to pass on introductions, much like a private networking group.

I don’t know many Turtles but the ones I do know are like Steve interested in being a productive resource for those they choose to connect to.  LinkedIn is a way to enhance their offline networking making their existing relationships a little more connected.

The Hound Dog
When I first joined LinkedIn I was only aware of LIONS.  I knew right away that LinkedIn added an additional layer of connectivity to those I knew.  I also realized that it could help me meet other local business professionals that I did not know.

At each Chamber meeting they would pass out copies of everyone’s business cards.  After each meeting I would see who was on LinkedIn and then invite them to connect.  At the next Chamber meeting the connection provided a great ice breaker.  It also established connections with those people who only attended a single meeting.

I also used LinkedIn to seek out people I would like to connect with.  Doing this allowed me to establish connections with other business professionals who might help my clients, become a referral partner, and some who were prospects.  This ability to hunt for specific people led me to define the strategy as a Hound Dog.

A Hound Dog is someone who uses LinkedIn to connect to those they know, to connect to those they would like to know, and accepts invitations from those that would be beneficial to be connected to.  

For the first year that I was serious about using LinkedIn I followed this strategy.  Then one day I had a thought, “How do I know whether or not a connection I know could benefit from a connection that I didn’t know?”   The answer was that I didn’t know.

It was that at this point that I changed my strategy for connecting on LinkedIn. 

The Alley Cat
I still only send invitations to people I know or people that I have a specific reason for connecting to.  What changed is that I now accept invitations from just about anyone.  There is value in knowing your connections but there are also unexpected opportunities that develop from establishing new connections, known and unknown.

This connection strategy supports my overall LinkedIn strategy which is this:  I seek to provide value to and help as many people as possible.  Much of that value is provided through the Social Media Sonar blog, sharing tips and strategies with others on how to more effectively utilize LinkedIn and social media/networking.  Sometimes its through being the hub to connect two people.  At other times its through conducting workshops, writing LinkedIn books and guides, etc.  The more people I am connected to the more people that I can share with.

I believe that to create opportunity you have to first be willing to help others.  Then, by consistently sharing value over time, you allow people to move through the Process of Familiarity.  A process that has to happen before someone will choose to do business with you.

What I call the Process of Familiarity likely has been called many things by other people.   The three components are:

  • People need to Know You or at a Minimum Know Of You:  Often connecting or engaging in conversations will accomplish this.
  • People Must Like You or Have a Positive Opinion:  How you interact with others and the value of the content you share will help here.  If people like your content they will like you.
  • People Must Trust You:  Building trust is dependent upon engaging on conversations or sharing value consistently over time.  As people see you on an ongoing basis and are exposed to the value you share the “Like” will grow into “Trust”.

Through this process here’s what I’ve seen happen.  Each week I write one or two blog posts that show people how to utilize LinkedIn.  I then use the tools LinkedIn provides to communicate that there is a new blog post.  People visit the blog for the first time or as a repeat visitor.  At some point they check out my profile and learn what it is that I do and see how I can help them.  

If they like the content they begin to have a positive impression of me and this eventually moves to a sense of trust.  At this point if they ever have a need for my services I am top of mind and they will contact me.

Something else happens as well.  People like to share content on other Social Media sites so at some point they become my social media amplification system.  This introduces my blog to people outside of the communities I’ve built.

Wrap Up
The connection strategy you choose will depend upon how you want to use LinkedIn.  There is no right or wrong choice as long as your connection strategy supports the goals you have determined.  For me the change to an Alley Cat has helped generate 3 to 5 contacts per week about my services.

Which strategy are you using and why?  If you agree or disagree with the post please leave a comment.  Your perspective is as important as mine, so share it with everyone.

Sean Nelson is the author of the Social Media Sonar blog and has written three LinkedIn eBooks including one of the first books detailing how to strategically use LinkedIn to grow your business. “LinkedIn Marketing Secret Formula”.  He is a Partner in SONARconnects.”

WordPress adds Sitemap ping to blogs.

 The WordPress email newsletter had the following information on WordPress adding sitemap pings.  That is very good news since Google Caffeine launched and has changes the way your pages are now searched and ranked and you may be seeing a fall in your blog traffic.  The pings will help this fall off in readers and help to regain your blog traffic.  Be sure you are adding new blogs and keeping the content fresh. 

  

Reach Out and Ping Someone

Niall Kennedy | February 11, 2010 at 12:12 am | Tags: search, sitemap | Categories: search | URL: http://wp.me/pf2B5-Yj
” Publishing your blog on WordPress.com lets you focus on your content while we sweat the technical stuff, including helping your content reach a larger audience.

 We just turned on sitemap pings for all WordPress.com blogs. Now, immediately after you publish or delete a page or post, your WordPress.com blog sends a ping to Google, Bing, Yahoo! and Ask*. These immediate notifications help the major search engines receive your new content as quickly as possible (often within seconds), so your blog can show up in search results faster.  

Tools to make your content findable
Sitemap pings are just one of the ways WordPress.com helps your content reach a large audience moments after you hit “Publish.” Every blog includes support for webmaster validation through Google, Bing and Yahoo! webmaster portals. Post updates are sent through Ping-o-Matic!, a ping relay tool owned by the WordPress Foundation, to major feed reader and blog search engines. Our Publicize feature updates your Yahoo! and Twitter accounts with a short summary and a link back to your blog content. These are just some of the ways WordPress.com helps you find your audience. 

* Note: We only expose content to search engines for public blogs on WordPress.com.”

RSS Ranking tool to see how effective your RSS feed is?

RSS stands for Really Simple Syndication and is a way for those who wish to get a feed of your information sent to them everytime you add content.  If you  have set up an RRS feed, you now should be asking  how effective the feed is?  This tool will help check: http://www.rssmicro.com/feedsubmit.web

What I really like about this tool is that the FeedRank algorithm checks 16 different areas and
measures the quality of the content on your feed.  This is critical to a successful RSS feed from your website, blog or other forms that you are using for RSS.  Here is what they ask you for to get your ranking:

Submit Your RSS/Atom Feed

New! Check your site FeedRank only on RSSMicro

No registration is required, instant results tailored to your feed(FeedRank algorithm checks 16 different areas and
measures the quality of the content on your feed)

What is your FeedRank?!

RSSMicro FeedRank
Learn more

First Name: (optional) Last Name: (optional)

Email: (optional)
Get updated information on your feed by email. We respect your privacy, we do not use your email for any purpose other than your feed submission to RSSMicro.

Feed URL: (required) (Sample URL: http://www.mysite.com/myfeed)
We support RSS Feed Auto-Discovery

Category: (optional)
RSS feed category element (if specified) will take over
Select OneAdultsArtsAutomotiveBlogs (Personal)Blogs (Professional)Books/MagazinesBusiness/FinanceCareersComputers/InternetEducationEditorialElectronicsEntertainmentEnvironmentFood & WineGamesHealthHumor & FunKids & TeensLawLifestyle/ReligionMoviesMusicNewsParentingPeoplePetsPodcastPoliticsScience/TechnologyShoppingSportsReal EstateReviewsTravelTVVideoWeatherOther

 Submitting your RSS/Atom feed URL does not guarantee that the feed will be indexed by RSSMicro.

Enter Code
No code or you can’t read?
Refresh the page.

Enter the code shown above (required):

Trend Watch: Channels – SlideShare adds Content Channels.

SlideShare is adding Content Channels and is a trend to get on board with now.  SlideShare is an online Powerpoint /slide show program that you can use for presentations, conference calls, feed to your blogs, to LinkedIn or is available for organic search from the search engines.   This is sort of pod casting made easy for static presentations.  SlideShare is also a great place to do research on a subject, since many speakers put their presentations on Slide share and you are allowed to download them.

Here is the info on thier new launch and an explaination of how some are using it from their newsletter.

“Today we added Channels – the newest kid on the SlideShare block. Channels are branded spaces on SlideShare for companies and brands. They provide an extra bit of oomph for companies with great content. 

  • If you are looking for interesting content, then go to the Channels section to find interesting channels to browse. We will feature those with the most interesting content. Some of the early channels are
    Microsoft Office has setup a channel focused on parenting topic (project done in collaboration with our partners, Federated Media)
    Ogilvy has setup a concept channel for Pharma
    Razorfish Marketing uploads about interactive marketing & technology
  • Pew Internet has shared a lot of their research reports about the internet & internet usage
  • Whitehouse is sharing almost 1000 presentations and documents
    We’re also rolling out topical Channels that are curated by our content team. For example, channels on Cloud Computing and Social Media. You’ll more of them in the coming months as we roll out new topics.

If your company or organization is interested in channels, then get in touch by going here.

Creating fan pages in Facebook for blogs or your company step by step

Quick Online tips  did a great blog on  “How to create a  Facebook page for your blog”. This information is really good for anyone who wants to set up a fans page and integrate it with your blog. What I like about it is they give a step by step with pictures as to what you need to look for at each step.  This is a must bookmark for future use.

Quick Online Tips blog and email that I read and is a really great publication to read on a daily basis.

Here is the blog on this subject from them.

“Guest Post By Dee Barizo
Do you know how to create Facebook page for your blog? A couple days ago, I was doing research on my blog’s niche. I wanted to know which social media sites were being used by my audience. Did they have blogs? Were they active on Twitter or forums? Did they participate in MySpace or Facebook?

I found out that Facebook was a popular place to hang out. Also, my referral stats showed that I was getting traffic from Facebook even though I never promoted my blog there. With these things in mind, I created a Facebook Page for my blog. I’m planning to use the page to join the conversation on Facebook. Hopefully, the result will be more traffic and increased branding.

Step by Step Guide to Create Facebook Pages

Here’s a step by step guide for creating your own Facebook page.

1. Log in to Facebook.

To create a page, you must have a personal account. If you don’t have your own account, go to the Facebook home page and sign up.

2. Go to Create New Facebook Page

For category, chose “Brand, Product, or Organization” and then scroll down on the drop down menu and choose “Website”. On the next section, enter the name of your page. I just used the name of my blog. Click “Create Page”.

fb-page-opening-screen

3. Add a relevant image.

Move the mouse pointer to the question mark on the left and you’ll see the words “Change Picture” pop up. Click it to add an image related to your blog. I used an image from my header but you can also use your logo or icon.

change-picture

4. Include information about your blog.

Click the “Info” tab and then “Edit Information” on the right.

edit-info

Type in the relevant information including the date your blog was founded, the URL, and an overview.

site-info

5. Import your RSS feed.

By importing your RSS feed, your Wall will be populated with your newest posts. Also, it will be updated whenever you publish a new post. Go to the left sidebar and under your picture, click “Edit Page”.

edit-page

Scroll down until you see the Notes application. Then click “Edit”.

notes-edit

Look to the right and click “Import a blog”.

import-a-blog

Enter your RSS feed URL, click the check box, and click “Start Importing”.

enter-rss-feed

Click “Confirm Import” on the right.

confirm-import

6. Write a short blurb about your blog.

You’re back on the home page. Look to your right, click the fifth link under the picture, and write a short blurb.

short-blurb

Final Facebook Page

You’re done! That’s all there is to it. Here’s the final product.

final-fb-page

Oh, one last thing. Don’t forget to become a fan of your new page.

become-a-fan

Tapping into Mommy Bloggers to promote your product or services.

Mommy Bloggers are the new alpha females of the marketing opinion world.  An entire industry has grown with conventions and all for the Mommy Bloggers to meet, exchange ideas and even more important, to promote their blogs to companies and marketers to do product reviews, sell advertising, hold promotions and drive business for the companies that tap into this Blogging  marketing venue.

There are two upcoming Mommy Blogging conventions you may want to check out.   BlissDom 10,  Feb 4-6 in Nashville (which is already a sell out), and the blogger conference  BlogHer  which is in NYC Aug 5-7.  These conferences have big time package goods sponsors all trying to woo the Mommy bloggers.  Sponsors on the BlissDom website include: Con Agra Foods, Orville Redenbacher, Hunt’s, Healthy Choice, Hebrew National, Arnold, Blue Bunny, Hallmark, Invisalign, iRobot, Lands’ End, Lifetime Moms, Red Plum.

Mommy Bloggers sell sponsorships of themselves to represent you at the conference. The ads say: “Why I am the blogger you company should sponsor for BlissDom  ’10.  It is done through blogs as ads that will tell you things like:  Blogger with 2000 + subscribers seeks sponsorship to…

 The Mommy bloggers use ad badges provided by the conference to promote if they are looking for a sponsor.  Like the one shown here is for the Blissdom10 Conference.  It is a way to get them to the conference and their costs paid and get your product known in the Mommy Blogging world.

The bloggers are from all walks of life and interests,who go to these conferences.  They go to network, go to seminars,promote their blogs and twitters, as well as write blogs and promote their sponsors who helped pay to get them there.

Their blogs have a female focus target on home making, babies, or products, all subjects aimed at women readers.  Some have advertising on their blogs at cheep rates.  Some show you what they have done for other companies, some have HTML badges for their blog  to be taken and promoted on others website or blogs.    The Mommy Bloggers do contests and sweepstakes, coupons codes and deals, product reviews, tips, recipes.  A really nice business model, from thier kitchen counter.

BlogHer conference has been held for 5 years on the West Coast and Midwest and is now going to NYC.  Bloggers like Domestic Debacle, badge shown on the left,  promote that they are looking to represent you.  As disclosure, they did a promotion of a product called Fridge-It that I am involved in and that is what got me interested in this subject of Mommy Blogging. The connection was initially made in the Twitter world and then moved into the blogging world. 

 The BlogHer advertising materials on the website says that they reach more than 16 million unique women each month and states that BlogHer is the leading participatory news, entertainment and information network for women online

Here are some Mommy Blogger examples, that will show and explain the concept.  There are many, many more, and if you are a Mommy Blogger and want to add your Mommy blog to this lists, please comment and give some info on your Mommy blog.

Mommy Blogger examples: Thriftymaven.com , Domesticdebacle.com , Abusymommy.com   , Thepennypinchingmama.blogspot.com 

Can I hear a wOOt?!    BTW: What does wOOt  mean? W00t” was originally a truncated term for players of Dungeons and Dragons role-playing game for “Wow, loot!” The term wOOT was used by the web culture in video game communities, now it has lost its original meaning and is used simply as a term of excitement. Sort of the new Ya Hoo….