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Adding Group SMS text messages to your marketing or communications plans

 Finding ways to leverage SMS or Text marketing is always a challenge on how to do carefully selected text messages to targeted audiences.  Messages like getting a key message out to your sales force or you need to change a location or time for an event and to grow customer engagement. Broadcasting text alerts to your subscribers and have it also push to your Twitter, Facebook and website visitors in one stroke is a valuable tool to consider. Mashable recently covered this subject.

” Christina Warren  from Mashable blog has done a very good outline of a way to easily do this.

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark.
 

Name: TextMarks

 Quick Pitch: TextMarks group text messaging services turn any mobile phone into a powerful marketing tool.

 Genius Idea: TextMarks makes it easy to create SMS marketing campaigns by letting users send a text message with a custom keyword of your choice to 41411. You can also use TextMarks auto-post service to send out SMS messages to subscribers and also update Facebook() and Twitter().

As the Red Cross’s efforts in raising money for Haiti proved, text messages can be a powerful way to engage others and to spread information. It’s not just about joke-of-the-day subscriptions or other nonsense that you see at 2AM on TV — real money and real causes can be publicized through text.

 

TextMarks is a service that makes it really easy to set-up a mobile campaign to broadcast messages or updates to users that opt-in to your service by first texting a keyword. 

What we like about TextMarks is that the service is easy to set-up and affordable. You can try out the service for free and send unlimited ad-supported messages each month, and ad-free plans start at $9.95 a month. For small businesses or small groups like churches or clubs, that’s a really nice option. 

We also like that you can update Twitter and Facebook with the same messages you send out to other users. That way, if you’re using messages to keep people updated with scheduling information or other time-sensitive info, the message can go out across all of your social channels.”

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The FREE Tools list for social media on the web.

Guest blogger: Serena Carpenter agreed that I may share some  info from her social media classes that she teaches at Arizona State. She used this hand out for an American Marketing Association meeting that she was a panelist on.  I found her to be a breath of fresh air, really gets the space and is teaching students leading edge info, as it is happening.

She has so much great info that she uses with her students and is giving us access via her blog, which also has some other great info that you can read and learn from.

 FREE Tools by Serena Carpenter /Arizona State University, – used with her permission.

MONITOR YOUR REACH (Twitter Tools Featured Lower)

  • YouTube “Insight” (Video)
  • View detailed statistics about uploaded videos including views, popularity peaks, demographics
  • SiteMeter (Traffic analyzer)
  • Tracks location, key words used, referrals, site visit length average, average visits per day, etc. for your Web site.
  • Google Analytics (Traffic Analyzer)
  • Tracks how people get to your site, the content clicked on, average pages per visit, etc. for your Web site.
  • Google Feedburner (Subscribers)
  • Tracks the number of people who subscribe to your RSS feeds.  Submit your site also to Feed-Squirrel and OctoFinder Web sites.
  • Google Alerts (Monitor Brand and Conversations)
  • Provides email message when someone writes about you.
  • Site Valuation and Other Stats Sites
  • Website Outlook (http://www.websiteoutlook.com/www.problogger.net)
  • Enter your URL to determine how much your site is worth.  It includes other stats.  Other similar sites include QuarkBase, urlfan, StatBrain, CubeStat, WebTrafficAgents, and AboutTheDomain.
  • Social Media Monitoring Sites
  • SM2 http://sm2.techrigy.com/main/ offers tools to help businesses to find out what people are talking about.  You can measure your page’s popularity using Social Meter http://www.socialmeter.com/
  • Analytics Toolbox from Mashable – 50 ways to monitor site traffic
  • http://mashable.com/2009/01/12/track-online-traffic/

SHARING

  • YouTube (Video)
  • Share your video postings on Facebook, Twitter or Google Reader.
  • Vimeo Widget (Video)
  • Embed a visual montage of your latest videos widget to your site.  You can cross-post video to YouTube and Vimeo.
  • Slideshare (Presentations)
  • Add the Blog Sidebar Widget to highlight your latest presentations.
  • FriendFeed (Share numerous social media sites) use Socialthing or OpenID
  • Share all of your social media activity with your Facebook friends or embed a widget for your site.
  • Delicious (bookmarking site)
  • Share your linkroll or a badge on other sites by embedding code.
  • MediaWiki (http://www.mediawiki.org/wiki/MediaWiki)
  • Create a wiki for your FAQ or Customer Service knowledge base.  Let your consumers enter the problems they’ve had via a public forum (the wiki), and provide your responses publicly as well.

GET YOUR SITE INDEXED ON SEARCH ENGINES

  • Add blog to community portals and search engines
  • Try adding your site to BlogCatalog, Blogged, Technorati, BlogPulse, Google Blogs, or NetworkedBlogs(Facebook).
  • Update different search engines that your blog has updated
  • Sign up for http://pingomatic.com/ and http://blogsearch.google.com/ping.
  • Squidoo
  • Community website that allows people to create pages (called “lenses”) on various topics.  Creating a topic related to your blog and include your feed in that page would help your blog get indexed.

 TWITTER TOOLS

  1. TweetStats.  Provides the average per day (http://tweetstats.com)
  2. WeFollow.  Add yourself to the Twitter search http://wefollow.com/
  3. Favstarhttp://favstar.fm/.  Favstar shows you who favorites your tweets.
  4. Twinfluence ranking.  Expect it to be low.  http://twinfluence.com/
    1. If you have a grade of 75%, it means that you have a higher reach than 75% of the other twitterers analyzed.
    2. If your rank is #400, that means there are 399 other twitterers in the system who have higher reach scores.
  5. TwitterGrader http://twitter.grader.com/

Both sites grade you on the number of followers you have and your influence on these followers.  Grader also measures the pace of your updates, while Influence measures the informational value of your followers.

6.      Twitalyzer http://www.twitalyzer.com/twitalyzer/index.asp.  Measures your impact and success in social media

7.      Retweet http://www.retweetist.com/ lets you know what posts have been RTed.

8.      Twazzup http://www.twazzup.com/ and inView

http://myinview.com/login.php tracks mentions of you on Twitter

9.      Link shorteners capture traffic to twitter feed.  For example, use trim and bit.ly to shorten urls, then later add a + to see how many people clicked!  Example: http://bit.ly/JTkk+

10.  Search Twitter  http://search.twitter.com/

270 Tools for Running Business Online  http://mashable.com/2008/09/21/270-online-business-tools/

FixYa Social Tech Support  http://www.fixya.com

Top 5 Business Blogging Mistakes and How to Fix Them  http://mashable.com/2009/09/21/business-blogging-mistakes/

TEI- Total Economic Impact and ROI in Social Media for Customer Service

Many of you have emailed me looking for the link to the Forrester information that I discussed at the BMA conference. Dr Natalie Petouhoff,  has done a great job of  proofing the model for customer service ROI, when it comes to social media.

 Here is her deck, that she sent to me and agreed to let me use and put on my blog.

 http://www.slideshare.net/drnatalie/dr-natalie-petouhoff-roi-of-social-media-social-media-club-presentation-forrester-research

Marketing Agencies getting rid of “Toxic Clients”. Are you one?

warning label toxic clientsIn times like these, when I would never ever think to hear this from an on-line or ad agency, I was actually part of a discussion about how they are evaluating their clients and the ones that are ” Toxic” of whom they have decided to rid themselves.  Now this bit of news had me turning my head and asking for more info.

Did I hear you right, you are getting rid of Toxic clients?  Is it a green thing?   The answer was a laugh and no, they are clients that are now so demanding, wanting guarantees, being so  rude and pushy that the art of marketing is being replaced with the idea that science of marketing is only numbers driven. The conversation went on to tell of clients approving and signing off on projects only to turn around and tell the agency they are only going to get pennies on the dollar after the projects completed. Or description of a CEO demanding the agency give a  money back guarantee on each project, if it did not bring the exact success scoped in the plan. 

They went on say that the clients who knew what good marketing was have been laid off and their replacements are very junior promotions that are very over their heads. Others  then joined the conversation and chimed in saying that the companies accountants or lawyers were now run marketing in many cases and making demands that clearly showed the agency no consideration of any expertise.

So there is is, the agencies are saying they have had enough of Toxic Clients.  The pain point in agency and client relationship world in some cases has hit the breaking point and it is not longer just the clients who fire the agency. Now the agencies are saying I really do not want to work with you, you are Toxic to us.

The point was made that these clients are disrupting the team work and expertise these agencies bring and were hired and stand for and they are not willing for this to go on any longer.  They would rather risk the revenue stream then stay working with a “toxic client or company”.

One agency CEO described that the marketing person for their client has been “muted” at the meetings and  it is now  the CFO and the Legal team, that sit and grind each concept and each word into nothing that would work. Nor asking input of the marketing professionals on their staff.  

Another described the clients wanting them to sign a legal document that they would be held libel if the company gets any complaints, even if the company signed off and approved all the work.

Toxic Clients Street signSo are you a “Toxic Client”?  I was assured by this group I was not.   My suggestion is to look at what you are asking your agencies and see from their eyes if you have become a Toxic Client.  Stay…Tuned… I am sure there will be more on this subject.

Please share your stories of “Toxic Client” examples.

What social media elements should be included in your 2010-13 marketing plans.

 Many CMO’s ask what is the landscape in social media, how much, how deep, how high?  This list may have terms you have not heard of and need to get up to speed on fast. 

I love the Mashable blog and it’s info and some of the answer to that questions is in this blog piece. Peter Kim has done a fabulous job of naming the 22 steps in a social media plan.  What he is missing is the gaming pieces for the youth market and texting SMS, MSM and mobile. I also really like that he linked examples for each.

Reading his blog, he is very spot on.  Here is his bio. “Peter Kim is a Senior Partner at Dachis Corporation.  He blogs about social computing and marketing at Being Peter Kim.”

“Here’s a framework of 22 tools to consider with notable brand examples:

1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe(), Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations – social media releases (Avon, Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Second Life, T-Mobile Sidekick)”

Look at Google tools for the SEM search key words that your team may have missed.

When it comes to PPC strategy, CMO’s need a gut check the world of SEM- Search Engine Marketing (SEM) or Pay Per Click (PPC).  I know you are signing some pretty big invoices these days and still do not have full confidence that it is getting you to the goals you have.

Sometimes the obvious is not so obvious, when it comes to search and key word terms.  I use this Google tool all the time to do a reality check with my Pay Per Click programs, it will bring out the terms that are being searched for and tell you if you are missing the term or phrase.

I bet your SEM team uses this Google tool all the time, but has never told you about it.  So check it out, it will give you a better understanding of how well they are doing or how many misses or blind spots you have in the search world. 

Google has so many free tools, it is terrific.  They also have webmaster tools that you need to see. Ask for access to those tools,  so you can get behind the curtain and poke around to gain more knowledge. Note: Webmasters, will not like you asking or want you to be in their tool sets, but you need to get a feel as to what is available to them.

You can link to Google tools at:  http://www.google.com/sktool

TwittURLy top twitter links real time is a good find.

TwittURLy.com which shows top twitters in real time is another good find and point of data that any CMO will want to access. It says : “We track and rank what URLs people are talking about on Twitter”.
I also like that it breaks it into : Everything, news only, pics only, and video only.  It has a top 100 that they show and you can make your own top 100 to follow those you are interested in.  I also like that you can look up a profile on someone on twitter about whom you are reading.

The news tab  has a lot of interesting tweets on whats going on in social media land, which is very interesting to read.