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Where to find the women consumers in social media.

Mashable again has a knock out recap of info from Information is Beautiful on demographics by site.  This is really valuable to CMO’s in evaluating your teams plans or the agencies next proposal.  It also says to me that if you are targeting men, Digg is one not to overlook. This also gives you a good check list to be sure you are represented on all the main social media platforms.

Here is the Link: http://mashable.com/2009/10/03/women-rule-the-social-web/

Here is a recap: “Women rule social media at least according to an infographic by Information is Beautiful. The stats, compiled by Brian Solis from Google Ad Plannerdata, show that equal numbers of men and women use sites like LinkedIn, DeviantArt and YouTube.

When it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and Bebo, however, women outnumber men. In fact, there’s only one major holdout for men on the social web: social news site Digg, where 64% of users are male.

womensocialweb

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Advanced online business networking, look beyond Linkedin and Plaxo.

Business networking is big business and the list is much longer the main two Linkedin and Plaxo. Facebook, Myspace and Twitter are moving into business networking, but I still consider it more social marketing than networking.  There are also sites like Ning to form your own interest groups, or Secondlife where you can live a virtual second life, with friends, a house, a job ect.

Here is a list to check out of advanced networking on-line options.

  • www.Linkedin.com  This is a must do for business linking these days.
  • www.plaxo.com  This is a nice to have to be sure 100% is covered, you usually choose one or the other, I do both.
  • www.ecademy.com  Business networking with more of an international flair.
  • www.secondlife.com  Start your own virtual business on line and meet people that way.

Here are a list of others that have been recommended to me.