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Jing is free software that adds visuals to your online conversations

Jing by Techsmith, is a tool that has captured my attention. It is a simple to use tool for instant sharing. It can be used for screen shots, videos, call outs and to show people what you are seeing on your screen with a click of a button with a linking URL.  Much better than the process of screen shot, save to word ect.  It sits on your desk top as a yellow half-moon ready for when you want to screen shot with three choices of capture, history and more.

Their website says it is to add visuals to your online conversation. There is a free version and a paid version for adding video. With the free version you also get 2 mg on Screencast which is a nice benefit.

Here is a few ways they suggest using Jing

  • collaborateCollaborate on a design project
  • share snapshotShare a snapshot of a document
  • speechNarrate your vacation photos
  • bugCapture that pesky bug in action
  • family tech supportShow Dad how to use iTunes
  • homeworkComment verbally on students’ homework
  • tidbitsPost tidbits from your life on Twitter or Facebook

What I also like is that is integrated with their other programs, that are more complex.

Screencast.com Screencast.  It not only provides free storage and instant sharing of your Jing content…it’s also a super place to share your high-quality videos, images, presentations, and all manner of digital content.

 

Snagit Snag-It . This Swiss-army knife of screen capture picks up where Jing leaves off.  Powerful image editing, scrolling window capture, cursor capture, tagging, search, and rugged good looks.

Camtasia Studio Camtasia Studio.  Jing’s big brother on the video side—and the ideal choice for creating longer, more polished screen videos. Camtasia Studio can edit your Jing videos, too.

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RSS Ranking tool to see how effective your RSS feed is?

RSS stands for Really Simple Syndication and is a way for those who wish to get a feed of your information sent to them everytime you add content.  If you  have set up an RRS feed, you now should be asking  how effective the feed is?  This tool will help check: http://www.rssmicro.com/feedsubmit.web

What I really like about this tool is that the FeedRank algorithm checks 16 different areas and
measures the quality of the content on your feed.  This is critical to a successful RSS feed from your website, blog or other forms that you are using for RSS.  Here is what they ask you for to get your ranking:

Submit Your RSS/Atom Feed

New! Check your site FeedRank only on RSSMicro

No registration is required, instant results tailored to your feed(FeedRank algorithm checks 16 different areas and
measures the quality of the content on your feed)

What is your FeedRank?!

RSSMicro FeedRank
Learn more

First Name: (optional) Last Name: (optional)

Email: (optional)
Get updated information on your feed by email. We respect your privacy, we do not use your email for any purpose other than your feed submission to RSSMicro.

Feed URL: (required) (Sample URL: http://www.mysite.com/myfeed)
We support RSS Feed Auto-Discovery

Category: (optional)
RSS feed category element (if specified) will take over
Select OneAdultsArtsAutomotiveBlogs (Personal)Blogs (Professional)Books/MagazinesBusiness/FinanceCareersComputers/InternetEducationEditorialElectronicsEntertainmentEnvironmentFood & WineGamesHealthHumor & FunKids & TeensLawLifestyle/ReligionMoviesMusicNewsParentingPeoplePetsPodcastPoliticsScience/TechnologyShoppingSportsReal EstateReviewsTravelTVVideoWeatherOther

 Submitting your RSS/Atom feed URL does not guarantee that the feed will be indexed by RSSMicro.

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Creating fan pages in Facebook for blogs or your company step by step

Quick Online tips  did a great blog on  “How to create a  Facebook page for your blog”. This information is really good for anyone who wants to set up a fans page and integrate it with your blog. What I like about it is they give a step by step with pictures as to what you need to look for at each step.  This is a must bookmark for future use.

Quick Online Tips blog and email that I read and is a really great publication to read on a daily basis.

Here is the blog on this subject from them.

“Guest Post By Dee Barizo
Do you know how to create Facebook page for your blog? A couple days ago, I was doing research on my blog’s niche. I wanted to know which social media sites were being used by my audience. Did they have blogs? Were they active on Twitter or forums? Did they participate in MySpace or Facebook?

I found out that Facebook was a popular place to hang out. Also, my referral stats showed that I was getting traffic from Facebook even though I never promoted my blog there. With these things in mind, I created a Facebook Page for my blog. I’m planning to use the page to join the conversation on Facebook. Hopefully, the result will be more traffic and increased branding.

Step by Step Guide to Create Facebook Pages

Here’s a step by step guide for creating your own Facebook page.

1. Log in to Facebook.

To create a page, you must have a personal account. If you don’t have your own account, go to the Facebook home page and sign up.

2. Go to Create New Facebook Page

For category, chose “Brand, Product, or Organization” and then scroll down on the drop down menu and choose “Website”. On the next section, enter the name of your page. I just used the name of my blog. Click “Create Page”.

fb-page-opening-screen

3. Add a relevant image.

Move the mouse pointer to the question mark on the left and you’ll see the words “Change Picture” pop up. Click it to add an image related to your blog. I used an image from my header but you can also use your logo or icon.

change-picture

4. Include information about your blog.

Click the “Info” tab and then “Edit Information” on the right.

edit-info

Type in the relevant information including the date your blog was founded, the URL, and an overview.

site-info

5. Import your RSS feed.

By importing your RSS feed, your Wall will be populated with your newest posts. Also, it will be updated whenever you publish a new post. Go to the left sidebar and under your picture, click “Edit Page”.

edit-page

Scroll down until you see the Notes application. Then click “Edit”.

notes-edit

Look to the right and click “Import a blog”.

import-a-blog

Enter your RSS feed URL, click the check box, and click “Start Importing”.

enter-rss-feed

Click “Confirm Import” on the right.

confirm-import

6. Write a short blurb about your blog.

You’re back on the home page. Look to your right, click the fifth link under the picture, and write a short blurb.

short-blurb

Final Facebook Page

You’re done! That’s all there is to it. Here’s the final product.

final-fb-page

Oh, one last thing. Don’t forget to become a fan of your new page.

become-a-fan

Tapping into Mommy Bloggers to promote your product or services.

Mommy Bloggers are the new alpha females of the marketing opinion world.  An entire industry has grown with conventions and all for the Mommy Bloggers to meet, exchange ideas and even more important, to promote their blogs to companies and marketers to do product reviews, sell advertising, hold promotions and drive business for the companies that tap into this Blogging  marketing venue.

There are two upcoming Mommy Blogging conventions you may want to check out.   BlissDom 10,  Feb 4-6 in Nashville (which is already a sell out), and the blogger conference  BlogHer  which is in NYC Aug 5-7.  These conferences have big time package goods sponsors all trying to woo the Mommy bloggers.  Sponsors on the BlissDom website include: Con Agra Foods, Orville Redenbacher, Hunt’s, Healthy Choice, Hebrew National, Arnold, Blue Bunny, Hallmark, Invisalign, iRobot, Lands’ End, Lifetime Moms, Red Plum.

Mommy Bloggers sell sponsorships of themselves to represent you at the conference. The ads say: “Why I am the blogger you company should sponsor for BlissDom  ’10.  It is done through blogs as ads that will tell you things like:  Blogger with 2000 + subscribers seeks sponsorship to…

 The Mommy bloggers use ad badges provided by the conference to promote if they are looking for a sponsor.  Like the one shown here is for the Blissdom10 Conference.  It is a way to get them to the conference and their costs paid and get your product known in the Mommy Blogging world.

The bloggers are from all walks of life and interests,who go to these conferences.  They go to network, go to seminars,promote their blogs and twitters, as well as write blogs and promote their sponsors who helped pay to get them there.

Their blogs have a female focus target on home making, babies, or products, all subjects aimed at women readers.  Some have advertising on their blogs at cheep rates.  Some show you what they have done for other companies, some have HTML badges for their blog  to be taken and promoted on others website or blogs.    The Mommy Bloggers do contests and sweepstakes, coupons codes and deals, product reviews, tips, recipes.  A really nice business model, from thier kitchen counter.

BlogHer conference has been held for 5 years on the West Coast and Midwest and is now going to NYC.  Bloggers like Domestic Debacle, badge shown on the left,  promote that they are looking to represent you.  As disclosure, they did a promotion of a product called Fridge-It that I am involved in and that is what got me interested in this subject of Mommy Blogging. The connection was initially made in the Twitter world and then moved into the blogging world. 

 The BlogHer advertising materials on the website says that they reach more than 16 million unique women each month and states that BlogHer is the leading participatory news, entertainment and information network for women online

Here are some Mommy Blogger examples, that will show and explain the concept.  There are many, many more, and if you are a Mommy Blogger and want to add your Mommy blog to this lists, please comment and give some info on your Mommy blog.

Mommy Blogger examples: Thriftymaven.com , Domesticdebacle.com , Abusymommy.com   , Thepennypinchingmama.blogspot.com 

Can I hear a wOOt?!    BTW: What does wOOt  mean? W00t” was originally a truncated term for players of Dungeons and Dragons role-playing game for “Wow, loot!” The term wOOT was used by the web culture in video game communities, now it has lost its original meaning and is used simply as a term of excitement. Sort of the new Ya Hoo….

What’s the big deal with iPhone apps?

Guest blogger: Niall McSheffrey from TERRALEVER

On occasion, I invite guest bloggers to share a subject they have expertise in.  Niall McSheffrey from the online agency Terralever recently met with me to discuss new trends for CMOs and his companies expertise in iPhone apps. It was of great interest to me and I asked him to write a blog, so I could to bring to you.  I value  his insight and expertise working on iPhone apps for Red Bull and other of his clients.  We spoke about the shift to iPhone apps, why you should consider development in the 2010 plans and what it takes to pull this off.  His blog is on this subject to help the CMO’s and Marketing Directors across the country bring focus in this area with their agencies and teams.

In April 2009, Apple announced that there have been more than one billion apps downloaded for the iPhone. What’s the big deal for a company that currently holds 52% of the Smartphone market and has over 10 million active users in the USA?

The big deal is that the place where upcoming companies and established brands are spending is in Smartphone applications. In this space the iPhone is easily the leader followed by Microsoft and Google mobile networks. There are expected to be over 300,000 iPhone apps by late 2010 and these can be used for almost everything (Apple’s website shows the top apps by category here). In fact iPhone applications are replacing the way people are doing business and choosing their products. In reality, iPhone apps are not just a novelty but are used for everyday business. Some  examples:

  • Companies like square (www.square.com) are setting up credit card transactions using iPhones.
  • Being able to stay connected with your professional network using LinkedIn on your Smartphone
  •  Tracking potential clients, logging your time spent with clients or doing your expense report using your iPhone (see business apps here).

If you have a product or service that is being marketed on a website, it is likely that it will work well as an iPhone application. The cost for developing an iPhone app begins at $25,000 and most likely will cost more depending on their complexity. However, depending on the app,  these costs can be mitigated through sales of the app on in apples store or with an upgraded version with more features.. Also, online additional revenue can be gained through advertising on your Smartphone through a mobile advertiser such as AdMob.

TERRALEVER | Niall McSheffrey | Business Development | P 480.347.5343 |
www.terralever.com

The FREE Tools list for social media on the web.

Guest blogger: Serena Carpenter agreed that I may share some  info from her social media classes that she teaches at Arizona State. She used this hand out for an American Marketing Association meeting that she was a panelist on.  I found her to be a breath of fresh air, really gets the space and is teaching students leading edge info, as it is happening.

She has so much great info that she uses with her students and is giving us access via her blog, which also has some other great info that you can read and learn from.

 FREE Tools by Serena Carpenter /Arizona State University, – used with her permission.

MONITOR YOUR REACH (Twitter Tools Featured Lower)

  • YouTube “Insight” (Video)
  • View detailed statistics about uploaded videos including views, popularity peaks, demographics
  • SiteMeter (Traffic analyzer)
  • Tracks location, key words used, referrals, site visit length average, average visits per day, etc. for your Web site.
  • Google Analytics (Traffic Analyzer)
  • Tracks how people get to your site, the content clicked on, average pages per visit, etc. for your Web site.
  • Google Feedburner (Subscribers)
  • Tracks the number of people who subscribe to your RSS feeds.  Submit your site also to Feed-Squirrel and OctoFinder Web sites.
  • Google Alerts (Monitor Brand and Conversations)
  • Provides email message when someone writes about you.
  • Site Valuation and Other Stats Sites
  • Website Outlook (http://www.websiteoutlook.com/www.problogger.net)
  • Enter your URL to determine how much your site is worth.  It includes other stats.  Other similar sites include QuarkBase, urlfan, StatBrain, CubeStat, WebTrafficAgents, and AboutTheDomain.
  • Social Media Monitoring Sites
  • SM2 http://sm2.techrigy.com/main/ offers tools to help businesses to find out what people are talking about.  You can measure your page’s popularity using Social Meter http://www.socialmeter.com/
  • Analytics Toolbox from Mashable – 50 ways to monitor site traffic
  • http://mashable.com/2009/01/12/track-online-traffic/

SHARING

  • YouTube (Video)
  • Share your video postings on Facebook, Twitter or Google Reader.
  • Vimeo Widget (Video)
  • Embed a visual montage of your latest videos widget to your site.  You can cross-post video to YouTube and Vimeo.
  • Slideshare (Presentations)
  • Add the Blog Sidebar Widget to highlight your latest presentations.
  • FriendFeed (Share numerous social media sites) use Socialthing or OpenID
  • Share all of your social media activity with your Facebook friends or embed a widget for your site.
  • Delicious (bookmarking site)
  • Share your linkroll or a badge on other sites by embedding code.
  • MediaWiki (http://www.mediawiki.org/wiki/MediaWiki)
  • Create a wiki for your FAQ or Customer Service knowledge base.  Let your consumers enter the problems they’ve had via a public forum (the wiki), and provide your responses publicly as well.

GET YOUR SITE INDEXED ON SEARCH ENGINES

  • Add blog to community portals and search engines
  • Try adding your site to BlogCatalog, Blogged, Technorati, BlogPulse, Google Blogs, or NetworkedBlogs(Facebook).
  • Update different search engines that your blog has updated
  • Sign up for http://pingomatic.com/ and http://blogsearch.google.com/ping.
  • Squidoo
  • Community website that allows people to create pages (called “lenses”) on various topics.  Creating a topic related to your blog and include your feed in that page would help your blog get indexed.

 TWITTER TOOLS

  1. TweetStats.  Provides the average per day (http://tweetstats.com)
  2. WeFollow.  Add yourself to the Twitter search http://wefollow.com/
  3. Favstarhttp://favstar.fm/.  Favstar shows you who favorites your tweets.
  4. Twinfluence ranking.  Expect it to be low.  http://twinfluence.com/
    1. If you have a grade of 75%, it means that you have a higher reach than 75% of the other twitterers analyzed.
    2. If your rank is #400, that means there are 399 other twitterers in the system who have higher reach scores.
  5. TwitterGrader http://twitter.grader.com/

Both sites grade you on the number of followers you have and your influence on these followers.  Grader also measures the pace of your updates, while Influence measures the informational value of your followers.

6.      Twitalyzer http://www.twitalyzer.com/twitalyzer/index.asp.  Measures your impact and success in social media

7.      Retweet http://www.retweetist.com/ lets you know what posts have been RTed.

8.      Twazzup http://www.twazzup.com/ and inView

http://myinview.com/login.php tracks mentions of you on Twitter

9.      Link shorteners capture traffic to twitter feed.  For example, use trim and bit.ly to shorten urls, then later add a + to see how many people clicked!  Example: http://bit.ly/JTkk+

10.  Search Twitter  http://search.twitter.com/

270 Tools for Running Business Online  http://mashable.com/2008/09/21/270-online-business-tools/

FixYa Social Tech Support  http://www.fixya.com

Top 5 Business Blogging Mistakes and How to Fix Them  http://mashable.com/2009/09/21/business-blogging-mistakes/