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Social Media web traffic stats mean changes in social media direction

 When the landscape is changing so fasts in social media, a stat like 41% of social media on Facebook would be a key driver for the 2011 marketing plans.  However for me the interesting fact is the growth of the others like Ning, and Hulu. The fact that MySpace has held it own and has not declined, is a definite relook, were many had started to count them out. The flattening of Twitter trend is also one to take into consideration when planning to use it in your social media mix.  The term – Social media mix, is the key to 2011 planning, it is not longer a one tool plan as an add-on that will work.  Social Media mix is now my new mantra.

Mashables article on social media stats gives a road map to next steps.   By Jolie O’Dell 14

Facebook and YouTube are displacing rivals and taking over the social web, according to data we’ve just received from comScore.

In addition to showing massive and continued traffic growth throughout 2009 and the beginning of 2010, Facebook and YouTube continued to capture the highest volume of social web traffic. Twitter also garnered a ton of mainstream attention, helping the company increase the number of visitors to its site by fivefold over the course of the year.

Taking a look at the unique visitors charts, we see the widespread migration from MySpace to Facebook even more clearly. As of March 2010, Facebook traffic made up 41% of all traffic on a list of popular social destinations. MySpace was in second place, capturing around 24% of traffic. Gmail had 15%, and Twitter had 8%. However, during the same period in 2009, MySpace was in the lead with 38% of site visits over Facebook’s 33%.

While Gmail continues to show slow year-over-year growth and sites such as LinkedIn and Twitter experienced exponential gains over the course of the past 12 months, MySpace’s traffic has been completely stagnant. Facebook, on the other hand, has exhibited strong growth and high volumes of traffic. Take a look at the difference between site traffic in March 2009 and March 2010 for these social sites:

comScore is an acknowledged leader in digital analytics and intelligence. comScore’s data for this post are based on a hybrid of site analytics and audience measurement for U.S. users at home, work and school.”

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Where to find the women consumers in social media.

Mashable again has a knock out recap of info from Information is Beautiful on demographics by site.  This is really valuable to CMO’s in evaluating your teams plans or the agencies next proposal.  It also says to me that if you are targeting men, Digg is one not to overlook. This also gives you a good check list to be sure you are represented on all the main social media platforms.

Here is the Link: http://mashable.com/2009/10/03/women-rule-the-social-web/

Here is a recap: “Women rule social media at least according to an infographic by Information is Beautiful. The stats, compiled by Brian Solis from Google Ad Plannerdata, show that equal numbers of men and women use sites like LinkedIn, DeviantArt and YouTube.

When it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and Bebo, however, women outnumber men. In fact, there’s only one major holdout for men on the social web: social news site Digg, where 64% of users are male.

womensocialweb

Advanced online business networking, look beyond Linkedin and Plaxo.

Business networking is big business and the list is much longer the main two Linkedin and Plaxo. Facebook, Myspace and Twitter are moving into business networking, but I still consider it more social marketing than networking.  There are also sites like Ning to form your own interest groups, or Secondlife where you can live a virtual second life, with friends, a house, a job ect.

Here is a list to check out of advanced networking on-line options.

  • www.Linkedin.com  This is a must do for business linking these days.
  • www.plaxo.com  This is a nice to have to be sure 100% is covered, you usually choose one or the other, I do both.
  • www.ecademy.com  Business networking with more of an international flair.
  • www.secondlife.com  Start your own virtual business on line and meet people that way.

Here are a list of others that have been recommended to me.