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Jing is free software that adds visuals to your online conversations

Jing by Techsmith, is a tool that has captured my attention. It is a simple to use tool for instant sharing. It can be used for screen shots, videos, call outs and to show people what you are seeing on your screen with a click of a button with a linking URL.  Much better than the process of screen shot, save to word ect.  It sits on your desk top as a yellow half-moon ready for when you want to screen shot with three choices of capture, history and more.

Their website says it is to add visuals to your online conversation. There is a free version and a paid version for adding video. With the free version you also get 2 mg on Screencast which is a nice benefit.

Here is a few ways they suggest using Jing

  • collaborateCollaborate on a design project
  • share snapshotShare a snapshot of a document
  • speechNarrate your vacation photos
  • bugCapture that pesky bug in action
  • family tech supportShow Dad how to use iTunes
  • homeworkComment verbally on students’ homework
  • tidbitsPost tidbits from your life on Twitter or Facebook

What I also like is that is integrated with their other programs, that are more complex.

Screencast.com Screencast.  It not only provides free storage and instant sharing of your Jing content…it’s also a super place to share your high-quality videos, images, presentations, and all manner of digital content.

 

Snagit Snag-It . This Swiss-army knife of screen capture picks up where Jing leaves off.  Powerful image editing, scrolling window capture, cursor capture, tagging, search, and rugged good looks.

Camtasia Studio Camtasia Studio.  Jing’s big brother on the video side—and the ideal choice for creating longer, more polished screen videos. Camtasia Studio can edit your Jing videos, too.

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Bing has issued best practices guidelines for SEO, SEM

Search Engine Optimization Journal is an SEO Blog that discusses Search Engine Marketing, Search Engine Ranking and Positioning for the new and advanced reader and has a very interesting article on Bing and branding your website. I found this article very interesting, since SEO and SEM have become such a part of our lives in marketing. Bing  is recommending that you take an approach that utilizes a robust social marketing element into your daily routine.  They also talk about focus on link building as a key to the success of your website.  I also was interested in the term going “unnatural” in the search engines which manipulates the system in order to achieve higher rankings. Having Bing talk about link building and other best practices will make it clearer as to your next steps with you agency or team.   Good read.

Bing Gets Serious About Link Building

Writing by Nick Stamoulis on Friday, February 26, 2010

I think one of the best things I have ever heard a webmaster blog from a major search engine say is to build your website like a brand. Bing’s exact words state: “Develop your site as a business brand and be consistent about that branding in your content”

Too many people out there get all antsy to have their internet marketing look like a recipe. If it looks like a recipe it is a recipe for disaster. Bing’s official webmaster blog states that it is very important and vital to treat your website like a brand. How would a brand build its image? If you take that step you will build your business the right way rather than just go after rankings. Rankings are important but they are not the only and final goal you should be worried about for your internet marketing campaign. Building business is the most important aspect to your SEO campaign. Bing also recommends taking an approach that really utilizes a robust social marketing element into your daily routine. Link building is very vital to the success of a website but unfortunately it is important to do it in a way that allows your business to grow and not just your rankings. Bing also refers to going “unnatural” in the search engines which states that an unnatural approach is one that blatantly attempts to manipulate the system in order to achieve higher rankings.

Bing’s exact words go as follows:
” So what does it mean to go unnatural? It means you’re trying to fake out the search engines, to try to earn a higher ranking that the quality of your site’s content dictates as natural through manipulation of search engine ranking algorithms.”

Bing hasn’t been the first search engine to come out with this type of best practice’s guide. Google has been doing it for years now just not many people want to follow it. When the top two search engines in the world layout a best practices guide on how you should conduct your search engine optimization efforts it is time to listen.

Please take a look at the Bing Webmaster Post that talks about link building and SEM, it is a great read:

http://www.bing.com/community/blogs/webmaster/archive/2009/11/20/link-building-for-smart-webmasters-no-dummies-here-sem-101.aspx

Facebook and MySpace added to Google and Bing real-time search.

There has been a debate within the CMO community discussing why they should approve a Facebook page and a MySpace Page for their company and or employees.  Mashable did a very valuable update on where this all stands.  Based on this update, the debate is over.  Get your company pages up on Facebook and MySpace to gain real-time organic content search.  More important, be sure to tell your team and family to clean up their pages on each or to close the access to their page if it is currently public, unless they want to be searched real-time.

 Google Adds Facebook Pages to Real-time Search
Posted: 24 Feb 2010 04:26 PM PST
 Google has announced that it has added a new content source to its real-time search feature: Facebook Pages.
Google launched real-time search in December, providing a real-time feed of information from Yahoo Answers, Twitter, blogs, news websites, and other sources for hot or trending search results.
Two integrations have lagged though: MySpace and Facebook. Eight days ago, Google added MySpace updates to its stream. And now Google has added Facebook Pages to the mix.
Still, Google’s stream doesn’t include public Facebook profiles, something only rival search engine Bing can access. This limits the usefulness of today’s update, but we still welcome the addition

WordPress adds Sitemap ping to blogs.

 The WordPress email newsletter had the following information on WordPress adding sitemap pings.  That is very good news since Google Caffeine launched and has changes the way your pages are now searched and ranked and you may be seeing a fall in your blog traffic.  The pings will help this fall off in readers and help to regain your blog traffic.  Be sure you are adding new blogs and keeping the content fresh. 

  

Reach Out and Ping Someone

Niall Kennedy | February 11, 2010 at 12:12 am | Tags: search, sitemap | Categories: search | URL: http://wp.me/pf2B5-Yj
” Publishing your blog on WordPress.com lets you focus on your content while we sweat the technical stuff, including helping your content reach a larger audience.

 We just turned on sitemap pings for all WordPress.com blogs. Now, immediately after you publish or delete a page or post, your WordPress.com blog sends a ping to Google, Bing, Yahoo! and Ask*. These immediate notifications help the major search engines receive your new content as quickly as possible (often within seconds), so your blog can show up in search results faster.  

Tools to make your content findable
Sitemap pings are just one of the ways WordPress.com helps your content reach a large audience moments after you hit “Publish.” Every blog includes support for webmaster validation through Google, Bing and Yahoo! webmaster portals. Post updates are sent through Ping-o-Matic!, a ping relay tool owned by the WordPress Foundation, to major feed reader and blog search engines. Our Publicize feature updates your Yahoo! and Twitter accounts with a short summary and a link back to your blog content. These are just some of the ways WordPress.com helps you find your audience. 

* Note: We only expose content to search engines for public blogs on WordPress.com.”

Trend Watch: Channels – SlideShare adds Content Channels.

SlideShare is adding Content Channels and is a trend to get on board with now.  SlideShare is an online Powerpoint /slide show program that you can use for presentations, conference calls, feed to your blogs, to LinkedIn or is available for organic search from the search engines.   This is sort of pod casting made easy for static presentations.  SlideShare is also a great place to do research on a subject, since many speakers put their presentations on Slide share and you are allowed to download them.

Here is the info on thier new launch and an explaination of how some are using it from their newsletter.

“Today we added Channels – the newest kid on the SlideShare block. Channels are branded spaces on SlideShare for companies and brands. They provide an extra bit of oomph for companies with great content. 

  • If you are looking for interesting content, then go to the Channels section to find interesting channels to browse. We will feature those with the most interesting content. Some of the early channels are
    Microsoft Office has setup a channel focused on parenting topic (project done in collaboration with our partners, Federated Media)
    Ogilvy has setup a concept channel for Pharma
    Razorfish Marketing uploads about interactive marketing & technology
  • Pew Internet has shared a lot of their research reports about the internet & internet usage
  • Whitehouse is sharing almost 1000 presentations and documents
    We’re also rolling out topical Channels that are curated by our content team. For example, channels on Cloud Computing and Social Media. You’ll more of them in the coming months as we roll out new topics.

If your company or organization is interested in channels, then get in touch by going here.

Free serif typefaces revealed on the Prisma Graphic blog.

Looking at where dollars go in your budget may leave you feeling you need more control. Your designers are always looking for new type faces and I bet if you check the budget you are paying for them.  So PrismaGraphic.com  who is a top line printer does a great blog on industry tips.  Check out their blog at Prisma Graphic blog. I subscribe and this one caught my eye:

Huge Collection of Free Serif Fonts for Graphic Design

February 4, 2010 <!–prismagraphic–>Edit

We understand that the graphic designers that we work with are always looking for new fonts.  In typography, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. We have put together a list of some of the best serif fonts on the web.

20 Classy Free Serif Fonts by D-List

30 Extremely Elegant Serif Fonts by Webdesign Ledger

20+ Beautiful Free Serif Fonts by Think Design Blog

10 Free Serif Fonts by MyInkBlog