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Tweeting from the Web? Nine Alternative Web Clients a good read by Tech Crunch Blog

I was just reading a blog called Tech Crunch Blog and a blog entry on “Tweeting from the Web? Nine Alternative Web Clients”. It has a pretty good chart that lays out the alternative web clients for Twitter and does a good review of: TweetTabs, TwitHive, Monitter, Splitweet, Web Seesmic, PeopleBrowsr, Tweettree, Tweenky etc. It has a nice chart for comparison and a review and screen shot of each which make the information very valuable when evaluating options.

I was additionally interested in the feedback from others that added additional options for web client for twitter of that I had not yet heard.  What I do agree with is the poor user experience right from Twitter. Without the apps that others created, Twitter would not be the phenom it has become.

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Twitscoop combines, search, hot trends and buzz

I came across  www.Twitscoop.com while looking for a better search function than www.search.twitter.com .

It combines the best of many worlds: search, trends and buzz into one nice package.  They say it is a way of staying on top of Twitter, or what ever that means these days. Basically it is a gateway to Twitter and you really need to have a gateway.  If not, Twitters’ own functionality is very poor.

Twitscoop allows you to receive and send tweets, and find friends instantly, without reloading your page.  It also allows search and follow of what’s buzzing on twitter in real-time.

Their pitch is: “Never miss the buzz.  Watch the trends live on the cloud. Tweet from your account.  Twitpic images on the fly. Preview Twitpic images directly from Twitscoop. Track bit.ly stats.  Check bit.ly stats in real-time.”

The layout is very friendly for you non techy CMO types. So give it a try.

Online and social media talent: How much should you pay your online and social media employees?

I am getting a lot of searches to this blog  for info on social media salaries and what should a CMO salary be budgeted at or posted for.  I must say, when I talk to Senior Execs or heads of HR about this topic they are always way off on what is the going rate.  Both CMOs and the HR depts have no idea how to value the salary bases of these positions for on-line and social media talent. Even more so, if they have on-line, offline, e-commerce and social media.   These employee skills sets are so new and so valuable, that true talent is hard to find. There is no research up to date enough to value the positions in this area.

There are two camps for online talent self valuation: the ones that under- price the market because they have no idea what their skill set is worth; and those that know and are highly compensated.  If you want really good talent in this area, it is going to be expensive for good on-line and social media expertise. Even more, if you want to mix in traditional brand and direct response into the resume search.

The question that often is asked is how much will I need to pay to get really good on-line and social media senior people? Lets face it, there are a lot of young entry-level and up to 5 years talent in the market, but when you want more experienced players, with the whole package of on-line, social, brand, direct response, advertising and or DRTV,  the pool you can tap into gets really small, really fast.

Yes, even in this economy, the job market for on-line, e-commerce and social media expertise is still red-hot.  So be prepared to pony up.   The way I am looking at this is from what you are going to have to add to the base of what you are currently paying or considering  paying and what the premium on the salary will need to be to attract the experienced talent.

So here is my rule of thumb of what the addition to base will need to be for experienced on-line and social media hires.

  • CMO with traditional marketing as well as on-line and social media is a $75k to $50k premium above others without. There are just a handful that are really hands on and have the social media knowledge.
  • CMO with all the above, adding e-commerce, and web content management ,$100K to $175k premium above. The hardest to find of all.
  • VP with traditional and web $25K above
  • VP with traditional/web and social media and on-line $50K above.
  • VP with the above and brand, content, social media and e-commerce, $75k to $100K above
  • Director with social media and on-line , no traditional. $15k above
  • Director with social media and on-line and traditional $35k to $50K above
  • Web master with flash  $10k premium.
  • Web master with programming,$ 15k to $20k premium.
  • Email and metrics to the web master position add another $5k.
  • Social media and online strategists add $35K premium
  • Social media coordinators & bloggers, add $5k premium
  • Content managers, add $10k premium
  • PPC/SEM add $7k premium
  • SEO add $10K premium
  • Developer that also can plan and do UI add 15K to $25K premium
  • Gaming, mobile or SMS, add $25K
  • Online brand/product manager, $15 to $25k  more than your other brand product mangers.
  • On-line coordinators plus $7K to $15k  above base.

Add your own experience and advice to this blog for others see.

Social media expert Karen Kallet

Karen Kallet

Karen Kallet

Karen Kallet is a social media, web content, lead generation expert. She has been  CMO , as well as VP of Online for a 6000 page original content website,  with e-commerce and used leading edge social media tools. She has hands on social media experience and is leading edge in this area. She has also been a VP of Advertising, Online and lead generation for a major education training school group.

“I learned that many of my other CMO counterparts admit they do not have a clue when it really comes to social media. I have worked hands on in the world of PPC, SEO, SEM, UI and have been on the leading edge of integrating social media, in an effective and meaningful way.” She now advises clients, agencies and companies all across the US in social media, and the interaction with  marketing/brand teams including adding customer service and operation into the world of social media.

If  you want more information, contact Karen Kallet at kkallet@peermentor.com602-866-0342. Karen is open for additional consulting  or speaking engagements, to bring your exec team or sales team up to speed in the social media  ways of getting it integrated sucessfully into your media mix. She is also writing a book called the CMO’s Guide to Social media, which will be based on this blog and her experinces in helping others in marketing adapt in this fast changing landscape.