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Google Wave, now that I have it, what do I do with it?

Google Wave, now that I have, it what do I do with it?

Ok,  I signed up and waited, and begged for an invite and nothing for months and then last night a non descript email from a person I did not know came inviting me to the Google Wave Beta!!!  Thrilled yes, legit, I did not know.  Ok, was this a spam email or real?  My husband said not to link to it, it must be phishing, I still took the leap of faith that they were not trying to rip off my email log ins and went for it.  It was real and it does work.  I was welcomed to the world of Google Wave.

So now that it did work and I am locked and loaded with the Wave,  here is what I have learned so far.  You have to download Google Chrome, if you want to play with Google Wave.  I kept avoiding that, then I needed an upgrade in my Adobe,.  It then lets you in once you agree to all the terms and tells you to view a loooong video.  Over an hour…….. then it brings you into the Google wave screen.

The first thing I noticed was none of your old emails come into the wave, and only the 10 friends in my address book, who also have Google wave showed up in the address book.  You can’t play until you get the wave.

There is a 2 min video that gives you less than the basics and tells you not to touch anything, since it will make the video go away.  I did find that I was given a new  googlwave email address, in addition to my gmail address.  I was not expecting that.  I assumed a smooth transition of my gmail address and emails into Wave.  Not the case.  It starts again new.   If this is the case, and I now have a new email address, then do I need to add this address to my blackberry feeds or forward it to one I look at?  So many questions, so few answers. 

Ok, so now that I have it, what do I do with it?  I did the only thing that seem to work for me, I pinged two on the list.  No answer, do you have to be on at the same time?  I had to get out of  the wave to check my real email, so who will use this beta form?  Don’t know, but it is like blogging, at first I did not get it and now I can’t live without it. 

 Google Wave… I think I will love you someday, just today you are a stranger dropped on my doorstep.  I don’t know what to do with you?   Should I spend the time to feed you and shelter you or pack your bags.  Time will tell.  So this the hot ticket in town turns out to be a blind date….. how interesting.

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TweetSaver is a way to manage your Twitter tweets for search, tag and bookmarking

What to do with Twitter as a CMO?   Are you thinking how do I monetize ROI, manage and utilize our Social Media efforts with Twitter in a way that will allow me to optimize and manage our tweets more effectively? 

 Take a look at Tweetsaver- it costs $10.00 to $20.00 annually, and may be a good solution for finding a way with your Twitter program to do a central back up, allow a bookmark of your tweets and tag the tweets for organic search.  This will start to monetize your efforts on Twitter as content and SEO.  TweetSaver gives you a way to archive, search, tag and share all of the content that you are creating on twitter.

They say “One year of backups, searching, tagging, etc AND Save 50% for spreading the word about TweetSaver! When you sign up, we’ll send the following tweet on your behalf: I’m backing up, searching, and tagging all my tweets with http://tweetsaver.com, shouldn’t you?”

Here is the link to check it out:  http://tweetsaver.com/

Google Caffeine will change your search ranking for key terms.

Update from Mashable: that it seems that comparegoogle.com has stopped working, but you can also check out a similar service called www.comparecaffeine.com.
I had heard all about upgrading to Google Chrome to increase the speed of my search as a consumer searching on Google.  What  I am now hearing about is Google Caffeine and this is a much bigger alert item for CMO’s-need to know list. 
The big watch list item for me is called Google Caffeine.  This change will change the way your web pages are being presenting in organic search.  Thus that big SEO project you completed last year is about to need a facelift and fast.
I was trying to find some good info for myself and to recommend to you and the best I found was from Webupd8.  They have a good write up on the subject and I tested the tool they recommended on a couple of my URLs and found  that I will need to do some changes to improve my SEO to get back some ranking and in cases some it will gain me a much better ranking  then I had before for key terms and I am thrilled.
Webupd8 blogs says:
“Google is in the process of implementing some very major changes to their search algorithms and this can therefore alter the existing rankings of your web pages in Google Search results of the future.

For instance, if one of your web pages is currently ranked in Google at #3 for the phrase “wallpapers”, it’s quite possible that the position may shift either way after the new version of Google goes live.

Google has created a preview site (Caffeine)where you can play around with the upcoming changes before these get pushed to the main google.com website. And that itself is expected to happen in the next few weeks.

google search side-by-side caffeine
 
 
 If you like to compare the existing Google ranks of your web pages with that of the future, check out Compare Google – this tools places the top 20 results from the old and new search engine side by side so you can easily figure out how your site will perform in the future.

Another Google comparison tool is located at Cartercole.comwhich, unlike Compare Google, displays Google search results in their original form – this is perfect for queries that trigger Google Universal Searchso you can know what images and video clips results will get displayed in Google Caffeine for your queries.”

The best way of measuring ROI for Social Media.

I posted a question on the best way to measure ROI for Social Media on my Linkedin, as I am doing research on ROI methods for Social Media for an upcoming Marketing Technology Summit, at which I will be speaking.

 The Question posted was:

How are you measuring your ROI on your social media?  What’s working for you?  Researching examples for an upcoming talk.

This topic is top of mind for CMO’s. What is really working in social media?  How do you know if it is working?  How do you measure it and how do you plan and report out on a realistic ROI on social media?

I will add replies below as comments come in. Please feel free to add your own.

Marketing Agencies getting rid of “Toxic Clients”. Are you one?

warning label toxic clientsIn times like these, when I would never ever think to hear this from an on-line or ad agency, I was actually part of a discussion about how they are evaluating their clients and the ones that are ” Toxic” of whom they have decided to rid themselves.  Now this bit of news had me turning my head and asking for more info.

Did I hear you right, you are getting rid of Toxic clients?  Is it a green thing?   The answer was a laugh and no, they are clients that are now so demanding, wanting guarantees, being so  rude and pushy that the art of marketing is being replaced with the idea that science of marketing is only numbers driven. The conversation went on to tell of clients approving and signing off on projects only to turn around and tell the agency they are only going to get pennies on the dollar after the projects completed. Or description of a CEO demanding the agency give a  money back guarantee on each project, if it did not bring the exact success scoped in the plan. 

They went on say that the clients who knew what good marketing was have been laid off and their replacements are very junior promotions that are very over their heads. Others  then joined the conversation and chimed in saying that the companies accountants or lawyers were now run marketing in many cases and making demands that clearly showed the agency no consideration of any expertise.

So there is is, the agencies are saying they have had enough of Toxic Clients.  The pain point in agency and client relationship world in some cases has hit the breaking point and it is not longer just the clients who fire the agency. Now the agencies are saying I really do not want to work with you, you are Toxic to us.

The point was made that these clients are disrupting the team work and expertise these agencies bring and were hired and stand for and they are not willing for this to go on any longer.  They would rather risk the revenue stream then stay working with a “toxic client or company”.

One agency CEO described that the marketing person for their client has been “muted” at the meetings and  it is now  the CFO and the Legal team, that sit and grind each concept and each word into nothing that would work. Nor asking input of the marketing professionals on their staff.  

Another described the clients wanting them to sign a legal document that they would be held libel if the company gets any complaints, even if the company signed off and approved all the work.

Toxic Clients Street signSo are you a “Toxic Client”?  I was assured by this group I was not.   My suggestion is to look at what you are asking your agencies and see from their eyes if you have become a Toxic Client.  Stay…Tuned… I am sure there will be more on this subject.

Please share your stories of “Toxic Client” examples.

What social media elements should be included in your 2010-13 marketing plans.

 Many CMO’s ask what is the landscape in social media, how much, how deep, how high?  This list may have terms you have not heard of and need to get up to speed on fast. 

I love the Mashable blog and it’s info and some of the answer to that questions is in this blog piece. Peter Kim has done a fabulous job of naming the 22 steps in a social media plan.  What he is missing is the gaming pieces for the youth market and texting SMS, MSM and mobile. I also really like that he linked examples for each.

Reading his blog, he is very spot on.  Here is his bio. “Peter Kim is a Senior Partner at Dachis Corporation.  He blogs about social computing and marketing at Being Peter Kim.”

“Here’s a framework of 22 tools to consider with notable brand examples:

1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe(), Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations – social media releases (Avon, Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Second Life, T-Mobile Sidekick)”

TwittURLy top twitter links real time is a good find.

TwittURLy.com which shows top twitters in real time is another good find and point of data that any CMO will want to access. It says : “We track and rank what URLs people are talking about on Twitter”.
I also like that it breaks it into : Everything, news only, pics only, and video only.  It has a top 100 that they show and you can make your own top 100 to follow those you are interested in.  I also like that you can look up a profile on someone on twitter about whom you are reading.

The news tab  has a lot of interesting tweets on whats going on in social media land, which is very interesting to read.