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Tapping into Mommy Bloggers to promote your product or services.

Mommy Bloggers are the new alpha females of the marketing opinion world.  An entire industry has grown with conventions and all for the Mommy Bloggers to meet, exchange ideas and even more important, to promote their blogs to companies and marketers to do product reviews, sell advertising, hold promotions and drive business for the companies that tap into this Blogging  marketing venue.

There are two upcoming Mommy Blogging conventions you may want to check out.   BlissDom 10,  Feb 4-6 in Nashville (which is already a sell out), and the blogger conference  BlogHer  which is in NYC Aug 5-7.  These conferences have big time package goods sponsors all trying to woo the Mommy bloggers.  Sponsors on the BlissDom website include: Con Agra Foods, Orville Redenbacher, Hunt’s, Healthy Choice, Hebrew National, Arnold, Blue Bunny, Hallmark, Invisalign, iRobot, Lands’ End, Lifetime Moms, Red Plum.

Mommy Bloggers sell sponsorships of themselves to represent you at the conference. The ads say: “Why I am the blogger you company should sponsor for BlissDom  ’10.  It is done through blogs as ads that will tell you things like:  Blogger with 2000 + subscribers seeks sponsorship to…

 The Mommy bloggers use ad badges provided by the conference to promote if they are looking for a sponsor.  Like the one shown here is for the Blissdom10 Conference.  It is a way to get them to the conference and their costs paid and get your product known in the Mommy Blogging world.

The bloggers are from all walks of life and interests,who go to these conferences.  They go to network, go to seminars,promote their blogs and twitters, as well as write blogs and promote their sponsors who helped pay to get them there.

Their blogs have a female focus target on home making, babies, or products, all subjects aimed at women readers.  Some have advertising on their blogs at cheep rates.  Some show you what they have done for other companies, some have HTML badges for their blog  to be taken and promoted on others website or blogs.    The Mommy Bloggers do contests and sweepstakes, coupons codes and deals, product reviews, tips, recipes.  A really nice business model, from thier kitchen counter.

BlogHer conference has been held for 5 years on the West Coast and Midwest and is now going to NYC.  Bloggers like Domestic Debacle, badge shown on the left,  promote that they are looking to represent you.  As disclosure, they did a promotion of a product called Fridge-It that I am involved in and that is what got me interested in this subject of Mommy Blogging. The connection was initially made in the Twitter world and then moved into the blogging world. 

 The BlogHer advertising materials on the website says that they reach more than 16 million unique women each month and states that BlogHer is the leading participatory news, entertainment and information network for women online

Here are some Mommy Blogger examples, that will show and explain the concept.  There are many, many more, and if you are a Mommy Blogger and want to add your Mommy blog to this lists, please comment and give some info on your Mommy blog.

Mommy Blogger examples: Thriftymaven.com , Domesticdebacle.com , Abusymommy.com   , Thepennypinchingmama.blogspot.com 

Can I hear a wOOt?!    BTW: What does wOOt  mean? W00t” was originally a truncated term for players of Dungeons and Dragons role-playing game for “Wow, loot!” The term wOOT was used by the web culture in video game communities, now it has lost its original meaning and is used simply as a term of excitement. Sort of the new Ya Hoo….

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Meta Tag basics

Meta tags is one of the basic areas that CMOs overlook or do not know about.  You can look  at the Meta Tags of your website from the back-end of the code, this can also be done to look at your competitor websites meta tags for this important information. You should also do this for all pages, not just your home page.

Here is where to look to see your meta tags:

1: Open the website page you want to see the meta tags for.

2: Go to the outlook tool bar and click on View,

2: Then click on Source.  This will bring up the back-end HTML code for that page of the website.

3: Now look towards to the top of the code for the words:  Title: read what it says, since this is what Google is seeing. Be sure to use all of this valuable marketing area.

4: Next look for Meta name Description, Read those words,does it match the message you want for your company to be found under.

5: Read the Meta Keywords.  This will give you what keyword terms the search engines would be searching under. 

Over the past few years, Google is relying less and less on Meta tags due to keyword stuffing, but it still should be in place for each page.  Many times I find this basic meta missing for websites, or only done for the home page.  Designers can design a nice flash website, but may not understanding that Google cannot search older versions of art done in flash, if it is not Flash 4, and they also did not know enough to at least put in the basic meta tags per page.

Here is the rule of thumb as to what to do for Meta tags.:

Title tags: No more that 65 to 70 characters ( letters) Place your main keyword first.
Description tags: Up to 160 characters or 24 words max.
Key word tags: Choose your top 25 to more than 50 per page per particular page.

Remember you cannot use the same term ie photography,over and over again with a different key term, like product photography, still life photography.  So you will have to get creative of how to say the same thing in different ways.

Ad agency pay per tweet programs

I had an interesting  question come to the blog.   How should you pay a PR or ad agency for doing your companies tweeting?  Some have suggested a flat fee per day others are floating the idea of doing an “Ad agency pay per tweet programs.”

Both raise some interesting changes in the way social media will be used and how to monitize the actions involved with keeping it ongoing. The bigger question is how much should you as a CMO decide to keep in house and how much should you outsource?  How much control do you want or how much over site due to privacy policies or regulation do you need?   What about the tweeting across the company, should marketing be the control valve or is it really a legal, customer service or operation function?

 I look forward to your comments as to how you are compensating your agencies for tweeting.

TweetSaver is a way to manage your Twitter tweets for search, tag and bookmarking

What to do with Twitter as a CMO?   Are you thinking how do I monetize ROI, manage and utilize our Social Media efforts with Twitter in a way that will allow me to optimize and manage our tweets more effectively? 

 Take a look at Tweetsaver- it costs $10.00 to $20.00 annually, and may be a good solution for finding a way with your Twitter program to do a central back up, allow a bookmark of your tweets and tag the tweets for organic search.  This will start to monetize your efforts on Twitter as content and SEO.  TweetSaver gives you a way to archive, search, tag and share all of the content that you are creating on twitter.

They say “One year of backups, searching, tagging, etc AND Save 50% for spreading the word about TweetSaver! When you sign up, we’ll send the following tweet on your behalf: I’m backing up, searching, and tagging all my tweets with http://tweetsaver.com, shouldn’t you?”

Here is the link to check it out:  http://tweetsaver.com/

Use Compete.com for your own and others web traffic stats.

Need a quick gut check on your website traffic and Alexa data is not what you thought or you cannot find yourself on Alexa, then try Complete.com.

Here is what their website says “Compete.com provides advertisers, agencies and media companies with actionable digital intelligence. Hundreds of clients, including the world’s leading brands, rely on Compete to help them create more effective websites and more targeted advertising campaigns.”

A lot of what you will want is in the Pro edition and not the free version, but for fast gee how do we stack up against xyz competitor this will do nicely.

Compete’s products include online media planning and measurement tools as well as digital research in the automotive, consumer goods, financial services, media, retail, telecom and travel industries.

TwittURLy top twitter links real time is a good find.

TwittURLy.com which shows top twitters in real time is another good find and point of data that any CMO will want to access. It says : “We track and rank what URLs people are talking about on Twitter”.
I also like that it breaks it into : Everything, news only, pics only, and video only.  It has a top 100 that they show and you can make your own top 100 to follow those you are interested in.  I also like that you can look up a profile on someone on twitter about whom you are reading.

The news tab  has a lot of interesting tweets on whats going on in social media land, which is very interesting to read.

Tweeting from the Web? Nine Alternative Web Clients a good read by Tech Crunch Blog

I was just reading a blog called Tech Crunch Blog and a blog entry on “Tweeting from the Web? Nine Alternative Web Clients”. It has a pretty good chart that lays out the alternative web clients for Twitter and does a good review of: TweetTabs, TwitHive, Monitter, Splitweet, Web Seesmic, PeopleBrowsr, Tweettree, Tweenky etc. It has a nice chart for comparison and a review and screen shot of each which make the information very valuable when evaluating options.

I was additionally interested in the feedback from others that added additional options for web client for twitter of that I had not yet heard.  What I do agree with is the poor user experience right from Twitter. Without the apps that others created, Twitter would not be the phenom it has become.