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Ad agency pay per tweet programs

I had an interesting  question come to the blog.   How should you pay a PR or ad agency for doing your companies tweeting?  Some have suggested a flat fee per day others are floating the idea of doing an “Ad agency pay per tweet programs.”

Both raise some interesting changes in the way social media will be used and how to monitize the actions involved with keeping it ongoing. The bigger question is how much should you as a CMO decide to keep in house and how much should you outsource?  How much control do you want or how much over site due to privacy policies or regulation do you need?   What about the tweeting across the company, should marketing be the control valve or is it really a legal, customer service or operation function?

 I look forward to your comments as to how you are compensating your agencies for tweeting.


TweetSaver is a way to manage your Twitter tweets for search, tag and bookmarking

What to do with Twitter as a CMO?   Are you thinking how do I monetize ROI, manage and utilize our Social Media efforts with Twitter in a way that will allow me to optimize and manage our tweets more effectively? 

 Take a look at Tweetsaver- it costs $10.00 to $20.00 annually, and may be a good solution for finding a way with your Twitter program to do a central back up, allow a bookmark of your tweets and tag the tweets for organic search.  This will start to monetize your efforts on Twitter as content and SEO.  TweetSaver gives you a way to archive, search, tag and share all of the content that you are creating on twitter.

They say “One year of backups, searching, tagging, etc AND Save 50% for spreading the word about TweetSaver! When you sign up, we’ll send the following tweet on your behalf: I’m backing up, searching, and tagging all my tweets with http://tweetsaver.com, shouldn’t you?”

Here is the link to check it out:  http://tweetsaver.com/

The best way of measuring ROI for Social Media.

I posted a question on the best way to measure ROI for Social Media on my Linkedin, as I am doing research on ROI methods for Social Media for an upcoming Marketing Technology Summit, at which I will be speaking.

 The Question posted was:

How are you measuring your ROI on your social media?  What’s working for you?  Researching examples for an upcoming talk.

This topic is top of mind for CMO’s. What is really working in social media?  How do you know if it is working?  How do you measure it and how do you plan and report out on a realistic ROI on social media?

I will add replies below as comments come in. Please feel free to add your own.

Are you minding your DAM, UGC and RM on your website and digital assets?

These letters,  DAM, UGC and RM, will be the new buzz words of 2010 and on.  If you have an idea of what I am talking about congrats.  If not, then let me bring you up to speed.

DAM  is the acronym for Digital Asset Management.   This is taking all your digital assets, copy, video, audio and creating a platform that allows the assets to be utilized and re-purposed for collateral, blogs, web site and other social media and editorial means.

UGC is User Generated Content. This when your clients, customers or prospects or strangers, create the digital assets for you.  Thus they create the content through their search on your web site, through ratings, reviews, forums, blogs and twitters. This is a key way to improve content search and discover-ability.  The goal is to have your content discovered on the web, not advertised on the web.

RM is Rich Media. Those are images that give the visitor to your site more visual information and content about the subject, which reinforces your messaging, image and brand. These RM initiatives are usually hosted by a third party, since you do not want to slow down the band width of your website.

So why are these important? Now there are three ways content is coming to you that you need to manage as a CMO. The content is coming text and media from writers or your agencies, management and editorial team for your web site. Social commentary as a listening post and feedback through twitter, blogs and search. We now add user generated content such as surveys, recommendation, ratings, posts, wikis, discussion, and file shares.

Tweeting from the Web? Nine Alternative Web Clients a good read by Tech Crunch Blog

I was just reading a blog called Tech Crunch Blog and a blog entry on “Tweeting from the Web? Nine Alternative Web Clients”. It has a pretty good chart that lays out the alternative web clients for Twitter and does a good review of: TweetTabs, TwitHive, Monitter, Splitweet, Web Seesmic, PeopleBrowsr, Tweettree, Tweenky etc. It has a nice chart for comparison and a review and screen shot of each which make the information very valuable when evaluating options.

I was additionally interested in the feedback from others that added additional options for web client for twitter of that I had not yet heard.  What I do agree with is the poor user experience right from Twitter. Without the apps that others created, Twitter would not be the phenom it has become.

Retweeting your own tweet.

Should you be re-tweeting your own tweet? Yes you can!  If you have a really great tweet that has driven a lot of clicks retweets by others or opens, then by all means retweet content.  Now if you are retweeting the same tweet over and over that is a no.. no.. . Try to build up a library of content for your tweets, so you do not repeat more that once per week.

However it is much better if others retweet your tweet, so use two accounts, one to tweet and one to do the retweet. Some prefer just to tweet again the same materials, some want the name @xxx to appear for more brand in the tweet.

Twitscoop combines, search, hot trends and buzz

I came across  www.Twitscoop.com while looking for a better search function than www.search.twitter.com .

It combines the best of many worlds: search, trends and buzz into one nice package.  They say it is a way of staying on top of Twitter, or what ever that means these days. Basically it is a gateway to Twitter and you really need to have a gateway.  If not, Twitters’ own functionality is very poor.

Twitscoop allows you to receive and send tweets, and find friends instantly, without reloading your page.  It also allows search and follow of what’s buzzing on twitter in real-time.

Their pitch is: “Never miss the buzz.  Watch the trends live on the cloud. Tweet from your account.  Twitpic images on the fly. Preview Twitpic images directly from Twitscoop. Track bit.ly stats.  Check bit.ly stats in real-time.”

The layout is very friendly for you non techy CMO types. So give it a try.