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Use Compete.com for your own and others web traffic stats.

Need a quick gut check on your website traffic and Alexa data is not what you thought or you cannot find yourself on Alexa, then try Complete.com.

Here is what their website says “Compete.com provides advertisers, agencies and media companies with actionable digital intelligence. Hundreds of clients, including the world’s leading brands, rely on Compete to help them create more effective websites and more targeted advertising campaigns.”

A lot of what you will want is in the Pro edition and not the free version, but for fast gee how do we stack up against xyz competitor this will do nicely.

Compete’s products include online media planning and measurement tools as well as digital research in the automotive, consumer goods, financial services, media, retail, telecom and travel industries.

Advertisements

Look at Google tools for the SEM search key words that your team may have missed.

When it comes to PPC strategy, CMO’s need a gut check the world of SEM- Search Engine Marketing (SEM) or Pay Per Click (PPC).  I know you are signing some pretty big invoices these days and still do not have full confidence that it is getting you to the goals you have.

Sometimes the obvious is not so obvious, when it comes to search and key word terms.  I use this Google tool all the time to do a reality check with my Pay Per Click programs, it will bring out the terms that are being searched for and tell you if you are missing the term or phrase.

I bet your SEM team uses this Google tool all the time, but has never told you about it.  So check it out, it will give you a better understanding of how well they are doing or how many misses or blind spots you have in the search world. 

Google has so many free tools, it is terrific.  They also have webmaster tools that you need to see. Ask for access to those tools,  so you can get behind the curtain and poke around to gain more knowledge. Note: Webmasters, will not like you asking or want you to be in their tool sets, but you need to get a feel as to what is available to them.

You can link to Google tools at:  http://www.google.com/sktool

CMO and the social media puzzle.

Welcome to the world of being a CMO or the head of marketing and having to be in charge of changing the way your company does business.  You may not have the slightest idea of what to do, since the social media landscape is changing so fast that you are now relying on your most junior members of your team to take the lead and take on the most important change in business since the start of email.

This blog the CMO guide to social media will guide you, give advice and expose you to new areas in the social media landscape.  Up until a month ago I was a CMO and head of marketing for a very large on-line 6000 page original content and ecommerce web site  and through this experience became hands on in SEM, SEO, UI and ecommerce and social media.  I now can bid PPC, set up and write blogs, twitter, use flickr, digg articals and gained many other skills that most cmo’s avoid or have never been exposed to or trained in.  I was teaching other CMOs who were calling me to see how  and what I was doing, thus this blog was born.

The times have changed hands and  you need to also.  Trying to use your old paradigms with your business models will cause your company to fall behind.

Welcome and read along, as I add my CMO social media know-how and give you the chance to get up to speed in social media. If you have found this blog you are looking for advice and explanation to be a more relevant leader in this brave new world of social media.