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Use Compete.com for your own and others web traffic stats.

Need a quick gut check on your website traffic and Alexa data is not what you thought or you cannot find yourself on Alexa, then try Complete.com.

Here is what their website says “Compete.com provides advertisers, agencies and media companies with actionable digital intelligence. Hundreds of clients, including the world’s leading brands, rely on Compete to help them create more effective websites and more targeted advertising campaigns.”

A lot of what you will want is in the Pro edition and not the free version, but for fast gee how do we stack up against xyz competitor this will do nicely.

Compete’s products include online media planning and measurement tools as well as digital research in the automotive, consumer goods, financial services, media, retail, telecom and travel industries.


Are you minding your DAM, UGC and RM on your website and digital assets?

These letters,  DAM, UGC and RM, will be the new buzz words of 2010 and on.  If you have an idea of what I am talking about congrats.  If not, then let me bring you up to speed.

DAM  is the acronym for Digital Asset Management.   This is taking all your digital assets, copy, video, audio and creating a platform that allows the assets to be utilized and re-purposed for collateral, blogs, web site and other social media and editorial means.

UGC is User Generated Content. This when your clients, customers or prospects or strangers, create the digital assets for you.  Thus they create the content through their search on your web site, through ratings, reviews, forums, blogs and twitters. This is a key way to improve content search and discover-ability.  The goal is to have your content discovered on the web, not advertised on the web.

RM is Rich Media. Those are images that give the visitor to your site more visual information and content about the subject, which reinforces your messaging, image and brand. These RM initiatives are usually hosted by a third party, since you do not want to slow down the band width of your website.

So why are these important? Now there are three ways content is coming to you that you need to manage as a CMO. The content is coming text and media from writers or your agencies, management and editorial team for your web site. Social commentary as a listening post and feedback through twitter, blogs and search. We now add user generated content such as surveys, recommendation, ratings, posts, wikis, discussion, and file shares.

Tweeting from the Web? Nine Alternative Web Clients a good read by Tech Crunch Blog

I was just reading a blog called Tech Crunch Blog and a blog entry on “Tweeting from the Web? Nine Alternative Web Clients”. It has a pretty good chart that lays out the alternative web clients for Twitter and does a good review of: TweetTabs, TwitHive, Monitter, Splitweet, Web Seesmic, PeopleBrowsr, Tweettree, Tweenky etc. It has a nice chart for comparison and a review and screen shot of each which make the information very valuable when evaluating options.

I was additionally interested in the feedback from others that added additional options for web client for twitter of that I had not yet heard.  What I do agree with is the poor user experience right from Twitter. Without the apps that others created, Twitter would not be the phenom it has become.

Tweetbeep adds alerts by email to track conversations.

I have learned to love Twitter, and now have found the TweetBeep http://www.tweetbeep.com  app that allows free Twitter alerts to your email.
It says it will keep track of conversations that mentions you, your products, your company, or anything you want to track and does it in hourly updates! It even says it can even keep track of who’s tweeting your website or blog, even  when they use a shortened URL (like bit.ly or tinyurl.com).

CMOs are always looking for ways to maintain a good to excellent on-line reputation management.  This Tweetbeep app allows for the catching all @replies and @mentions, other thingslike a finding job or gaining new networking opportunities.  I also think it would work great for keeping up on your favorite sport, news or hobby.

Google Profiles now has pages for the famous and not so famous. Be sure to get yourself and others listed.

Google now has on-line profiles for the famous and not so famous.  Be sure to get yourself and others listed. Go to http://www.google.com/profiles.  It is really free PR advertising and it is another area of social media search for you to get involved with.

It is easy to do. They do require your info to be pretty complete before they will post it.  It took me three tries, to give them enough that they said yes.

 The only aspect that I did not like was posting the photo.  it needs to be from a flickr or some such picture account, instead of a straight down load like most social sites have like Linked In.

This is also another area for Google Profiles, where the first to list gets the name, so hurry and claim your name on this site too.  Google is already been very aggressive in getting these profiles published and searched.

Twitter Karma an easy way to get your follows and followers matched up.

I was struggling with  how to prune my Twitter list, so that I could keep them in balance.  Twitter wants you not to follow too many, if they are not following you.  But how to know who is and is not.  Twitter Karma solved my issue. Twitter Karma a easy way to get your follow and followers matched up.

I look through the list on Twitter Karma that is in an easy list match with red and green arrows and do a round of group follow and then a round of group unfollow take care of my twitter list and keep it growing.  This is very important as you reach the 2000 cap for following.  Twitter will let you go over the cap. but only if you are close to the number in followers.  Thus controlled growth and new followers that you are also following becomes key.

It take a long time to load and gives quite a few warnings that it may not work.  But so far,everyone who I have talked with who has used it, loves it.

It is a redirect from http://dossy.org/twitter/karma/ or just Google it.

Should CMO’s push the use of # hash tags or not use hash tags.

So you are wondering why people are putting a # hash tags in front of words you are reading on twitter.  It is the way to get your tweets embedded organically with key words that you want your tweet to be found under in search.

Thus with my husbands company, who manufactures and sells odor absorbers on-line, I use #odor absorber.

So the Tweet would look like:  Fridge It #odor absorber has 1000 followers today.  Thus it will get populated in organic twitter world for odor and will come up in search since Twitter and Google know that is the key term that I want to get embedded.

You can also use quotes to capture a key phrase.  Thus it would look like: Fridge It #”odor absorber” has 100o followers today.  Key hash tag phrase- #”odor absorbers”.

 My opinion is to craft a list of the top 25 key words or phrases you want to own some action in and hash those to start.  Not every tweet, do it strategically, like everything else we do.

Karen #Kallet signing out.  or #”Karen Kallet” signing out