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Where to find the women consumers in social media.

Mashable again has a knock out recap of info from Information is Beautiful on demographics by site.  This is really valuable to CMO’s in evaluating your teams plans or the agencies next proposal.  It also says to me that if you are targeting men, Digg is one not to overlook. This also gives you a good check list to be sure you are represented on all the main social media platforms.

Here is the Link: http://mashable.com/2009/10/03/women-rule-the-social-web/

Here is a recap: “Women rule social media at least according to an infographic by Information is Beautiful. The stats, compiled by Brian Solis from Google Ad Plannerdata, show that equal numbers of men and women use sites like LinkedIn, DeviantArt and YouTube.

When it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and Bebo, however, women outnumber men. In fact, there’s only one major holdout for men on the social web: social news site Digg, where 64% of users are male.

womensocialweb

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Marketing Agencies getting rid of “Toxic Clients”. Are you one?

warning label toxic clientsIn times like these, when I would never ever think to hear this from an on-line or ad agency, I was actually part of a discussion about how they are evaluating their clients and the ones that are ” Toxic” of whom they have decided to rid themselves.  Now this bit of news had me turning my head and asking for more info.

Did I hear you right, you are getting rid of Toxic clients?  Is it a green thing?   The answer was a laugh and no, they are clients that are now so demanding, wanting guarantees, being so  rude and pushy that the art of marketing is being replaced with the idea that science of marketing is only numbers driven. The conversation went on to tell of clients approving and signing off on projects only to turn around and tell the agency they are only going to get pennies on the dollar after the projects completed. Or description of a CEO demanding the agency give a  money back guarantee on each project, if it did not bring the exact success scoped in the plan. 

They went on say that the clients who knew what good marketing was have been laid off and their replacements are very junior promotions that are very over their heads. Others  then joined the conversation and chimed in saying that the companies accountants or lawyers were now run marketing in many cases and making demands that clearly showed the agency no consideration of any expertise.

So there is is, the agencies are saying they have had enough of Toxic Clients.  The pain point in agency and client relationship world in some cases has hit the breaking point and it is not longer just the clients who fire the agency. Now the agencies are saying I really do not want to work with you, you are Toxic to us.

The point was made that these clients are disrupting the team work and expertise these agencies bring and were hired and stand for and they are not willing for this to go on any longer.  They would rather risk the revenue stream then stay working with a “toxic client or company”.

One agency CEO described that the marketing person for their client has been “muted” at the meetings and  it is now  the CFO and the Legal team, that sit and grind each concept and each word into nothing that would work. Nor asking input of the marketing professionals on their staff.  

Another described the clients wanting them to sign a legal document that they would be held libel if the company gets any complaints, even if the company signed off and approved all the work.

Toxic Clients Street signSo are you a “Toxic Client”?  I was assured by this group I was not.   My suggestion is to look at what you are asking your agencies and see from their eyes if you have become a Toxic Client.  Stay…Tuned… I am sure there will be more on this subject.

Please share your stories of “Toxic Client” examples.

Looking for the next big thing in social media, look at Zooloo.com

Here is the buzz from my front line gear heads who say twitter has been passe for 6 month.  They are checking out http://www.ZooLoo.com  which says it allows you to create, connect and control your experience across the Internet.

The key point of this site is to gain a complete on-line environment built around your domain name. It brings together your interests all in one place.

It says it bring all of your interests together: news, entertainment, social networking, shopping, messaging, photos, videos, and more…Build your own site to share with family, friends or the world.

 

The drawback is you can only have one account tied to it.  This is not the case with http://www.Yola.com where you can tie many accounts and domains.  So check out both for that all in one option you may be wanting.

Use misspellings and typos in social media to your advantage.

List your terms that describe your product and see how many ways your customers will missspell or misstype it.  Also look for other countries spelling if it is different than the US.  As an example, odor, odours, oders, odars.  There may be keen competition for the correct term, but not for the missspell versions.  And you may find that you will get a 25% lift in conversion for miss spell terms.

This works well for tags also on blogs, photos and websites.

Now I tweet on twitter in different terms depending on the time of day. I am looking to attract attention in England, I would use the “odours” spelling overnight, then go back to regular and then may add in a few misssplells that  I would use during the day.

Now some say, but if you “twwet” a missspell world, does it  not hurt “yur” brand.  Well the true way is to test it.  If you are seeing higher click through on certain missspell tweets then keep expanding it, it is no better than the ways words are being compressed for the 140 characters.