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The FREE Tools list for social media on the web.

Guest blogger: Serena Carpenter agreed that I may share some  info from her social media classes that she teaches at Arizona State. She used this hand out for an American Marketing Association meeting that she was a panelist on.  I found her to be a breath of fresh air, really gets the space and is teaching students leading edge info, as it is happening.

She has so much great info that she uses with her students and is giving us access via her blog, which also has some other great info that you can read and learn from.

 FREE Tools by Serena Carpenter /Arizona State University, – used with her permission.

MONITOR YOUR REACH (Twitter Tools Featured Lower)

  • YouTube “Insight” (Video)
  • View detailed statistics about uploaded videos including views, popularity peaks, demographics
  • SiteMeter (Traffic analyzer)
  • Tracks location, key words used, referrals, site visit length average, average visits per day, etc. for your Web site.
  • Google Analytics (Traffic Analyzer)
  • Tracks how people get to your site, the content clicked on, average pages per visit, etc. for your Web site.
  • Google Feedburner (Subscribers)
  • Tracks the number of people who subscribe to your RSS feeds.  Submit your site also to Feed-Squirrel and OctoFinder Web sites.
  • Google Alerts (Monitor Brand and Conversations)
  • Provides email message when someone writes about you.
  • Site Valuation and Other Stats Sites
  • Website Outlook (http://www.websiteoutlook.com/www.problogger.net)
  • Enter your URL to determine how much your site is worth.  It includes other stats.  Other similar sites include QuarkBase, urlfan, StatBrain, CubeStat, WebTrafficAgents, and AboutTheDomain.
  • Social Media Monitoring Sites
  • SM2 http://sm2.techrigy.com/main/ offers tools to help businesses to find out what people are talking about.  You can measure your page’s popularity using Social Meter http://www.socialmeter.com/
  • Analytics Toolbox from Mashable – 50 ways to monitor site traffic
  • http://mashable.com/2009/01/12/track-online-traffic/

SHARING

  • YouTube (Video)
  • Share your video postings on Facebook, Twitter or Google Reader.
  • Vimeo Widget (Video)
  • Embed a visual montage of your latest videos widget to your site.  You can cross-post video to YouTube and Vimeo.
  • Slideshare (Presentations)
  • Add the Blog Sidebar Widget to highlight your latest presentations.
  • FriendFeed (Share numerous social media sites) use Socialthing or OpenID
  • Share all of your social media activity with your Facebook friends or embed a widget for your site.
  • Delicious (bookmarking site)
  • Share your linkroll or a badge on other sites by embedding code.
  • MediaWiki (http://www.mediawiki.org/wiki/MediaWiki)
  • Create a wiki for your FAQ or Customer Service knowledge base.  Let your consumers enter the problems they’ve had via a public forum (the wiki), and provide your responses publicly as well.

GET YOUR SITE INDEXED ON SEARCH ENGINES

  • Add blog to community portals and search engines
  • Try adding your site to BlogCatalog, Blogged, Technorati, BlogPulse, Google Blogs, or NetworkedBlogs(Facebook).
  • Update different search engines that your blog has updated
  • Sign up for http://pingomatic.com/ and http://blogsearch.google.com/ping.
  • Squidoo
  • Community website that allows people to create pages (called “lenses”) on various topics.  Creating a topic related to your blog and include your feed in that page would help your blog get indexed.

 TWITTER TOOLS

  1. TweetStats.  Provides the average per day (http://tweetstats.com)
  2. WeFollow.  Add yourself to the Twitter search http://wefollow.com/
  3. Favstarhttp://favstar.fm/.  Favstar shows you who favorites your tweets.
  4. Twinfluence ranking.  Expect it to be low.  http://twinfluence.com/
    1. If you have a grade of 75%, it means that you have a higher reach than 75% of the other twitterers analyzed.
    2. If your rank is #400, that means there are 399 other twitterers in the system who have higher reach scores.
  5. TwitterGrader http://twitter.grader.com/

Both sites grade you on the number of followers you have and your influence on these followers.  Grader also measures the pace of your updates, while Influence measures the informational value of your followers.

6.      Twitalyzer http://www.twitalyzer.com/twitalyzer/index.asp.  Measures your impact and success in social media

7.      Retweet http://www.retweetist.com/ lets you know what posts have been RTed.

8.      Twazzup http://www.twazzup.com/ and inView

http://myinview.com/login.php tracks mentions of you on Twitter

9.      Link shorteners capture traffic to twitter feed.  For example, use trim and bit.ly to shorten urls, then later add a + to see how many people clicked!  Example: http://bit.ly/JTkk+

10.  Search Twitter  http://search.twitter.com/

270 Tools for Running Business Online  http://mashable.com/2008/09/21/270-online-business-tools/

FixYa Social Tech Support  http://www.fixya.com

Top 5 Business Blogging Mistakes and How to Fix Them  http://mashable.com/2009/09/21/business-blogging-mistakes/

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Ad agency pay per tweet programs

I had an interesting  question come to the blog.   How should you pay a PR or ad agency for doing your companies tweeting?  Some have suggested a flat fee per day others are floating the idea of doing an “Ad agency pay per tweet programs.”

Both raise some interesting changes in the way social media will be used and how to monitize the actions involved with keeping it ongoing. The bigger question is how much should you as a CMO decide to keep in house and how much should you outsource?  How much control do you want or how much over site due to privacy policies or regulation do you need?   What about the tweeting across the company, should marketing be the control valve or is it really a legal, customer service or operation function?

 I look forward to your comments as to how you are compensating your agencies for tweeting.

Use Compete.com for your own and others web traffic stats.

Need a quick gut check on your website traffic and Alexa data is not what you thought or you cannot find yourself on Alexa, then try Complete.com.

Here is what their website says “Compete.com provides advertisers, agencies and media companies with actionable digital intelligence. Hundreds of clients, including the world’s leading brands, rely on Compete to help them create more effective websites and more targeted advertising campaigns.”

A lot of what you will want is in the Pro edition and not the free version, but for fast gee how do we stack up against xyz competitor this will do nicely.

Compete’s products include online media planning and measurement tools as well as digital research in the automotive, consumer goods, financial services, media, retail, telecom and travel industries.

Marketing Agencies getting rid of “Toxic Clients”. Are you one?

warning label toxic clientsIn times like these, when I would never ever think to hear this from an on-line or ad agency, I was actually part of a discussion about how they are evaluating their clients and the ones that are ” Toxic” of whom they have decided to rid themselves.  Now this bit of news had me turning my head and asking for more info.

Did I hear you right, you are getting rid of Toxic clients?  Is it a green thing?   The answer was a laugh and no, they are clients that are now so demanding, wanting guarantees, being so  rude and pushy that the art of marketing is being replaced with the idea that science of marketing is only numbers driven. The conversation went on to tell of clients approving and signing off on projects only to turn around and tell the agency they are only going to get pennies on the dollar after the projects completed. Or description of a CEO demanding the agency give a  money back guarantee on each project, if it did not bring the exact success scoped in the plan. 

They went on say that the clients who knew what good marketing was have been laid off and their replacements are very junior promotions that are very over their heads. Others  then joined the conversation and chimed in saying that the companies accountants or lawyers were now run marketing in many cases and making demands that clearly showed the agency no consideration of any expertise.

So there is is, the agencies are saying they have had enough of Toxic Clients.  The pain point in agency and client relationship world in some cases has hit the breaking point and it is not longer just the clients who fire the agency. Now the agencies are saying I really do not want to work with you, you are Toxic to us.

The point was made that these clients are disrupting the team work and expertise these agencies bring and were hired and stand for and they are not willing for this to go on any longer.  They would rather risk the revenue stream then stay working with a “toxic client or company”.

One agency CEO described that the marketing person for their client has been “muted” at the meetings and  it is now  the CFO and the Legal team, that sit and grind each concept and each word into nothing that would work. Nor asking input of the marketing professionals on their staff.  

Another described the clients wanting them to sign a legal document that they would be held libel if the company gets any complaints, even if the company signed off and approved all the work.

Toxic Clients Street signSo are you a “Toxic Client”?  I was assured by this group I was not.   My suggestion is to look at what you are asking your agencies and see from their eyes if you have become a Toxic Client.  Stay…Tuned… I am sure there will be more on this subject.

Please share your stories of “Toxic Client” examples.

Are you minding your DAM, UGC and RM on your website and digital assets?

These letters,  DAM, UGC and RM, will be the new buzz words of 2010 and on.  If you have an idea of what I am talking about congrats.  If not, then let me bring you up to speed.

DAM  is the acronym for Digital Asset Management.   This is taking all your digital assets, copy, video, audio and creating a platform that allows the assets to be utilized and re-purposed for collateral, blogs, web site and other social media and editorial means.

UGC is User Generated Content. This when your clients, customers or prospects or strangers, create the digital assets for you.  Thus they create the content through their search on your web site, through ratings, reviews, forums, blogs and twitters. This is a key way to improve content search and discover-ability.  The goal is to have your content discovered on the web, not advertised on the web.

RM is Rich Media. Those are images that give the visitor to your site more visual information and content about the subject, which reinforces your messaging, image and brand. These RM initiatives are usually hosted by a third party, since you do not want to slow down the band width of your website.

So why are these important? Now there are three ways content is coming to you that you need to manage as a CMO. The content is coming text and media from writers or your agencies, management and editorial team for your web site. Social commentary as a listening post and feedback through twitter, blogs and search. We now add user generated content such as surveys, recommendation, ratings, posts, wikis, discussion, and file shares.

Tumblr Launches Hashtags and Facebook Integration

I have talked about the importance of hash tags in prior blogs postings. Here is info on Tumblr. This blog platform has launched hashtags and Facebook integration. The info was reported on Mashable which is a blog I like very much. http://mashable.com/

TwittURLy top twitter links real time is a good find.

TwittURLy.com which shows top twitters in real time is another good find and point of data that any CMO will want to access. It says : “We track and rank what URLs people are talking about on Twitter”.
I also like that it breaks it into : Everything, news only, pics only, and video only.  It has a top 100 that they show and you can make your own top 100 to follow those you are interested in.  I also like that you can look up a profile on someone on twitter about whom you are reading.

The news tab  has a lot of interesting tweets on whats going on in social media land, which is very interesting to read.