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Google launches Buzz

 Google Buzz launches. My Google email account had a new message that welcomed me to Buzz.

It read, ” Welcome to Buzz.   Buzz is a new way to share updates, photos, videos and more, and start conversations about the things you find interesting. You’re already set up to follow the people you email and chat with the most.”

So I tried it and it is easy to use, once you approve a profile.  They preset you up with others in your address book.  To me it looked liked my Google Wave list.  Google Buzz has the look of Twitter and the functionality of Facebook. It is listed in your Google side nav bar, so easy to use.  You can follow and unfollow at the click of a button.

 Now why and how would I use it?  I think I am going to keep this one as a small group of contacts that I will communicate with and not the larger groups that are on Facebook and Twitter.  Not sure that is how they intended for it to be used?  How will you use Buzz or is it another Wave which turn out to be to far ahead of its time and not really usable?

Update: Mashable reported this morning less than a week there have been over 9 million post and comments already.

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Will altering your website change search?

Will altering your website change search.  This question was searched on my blog and I thought it was very important to reply.

 Yes Yes  and YES

Change meta tags and it will change search, add title tags or keywords and it will improve or hurt search.

Change and add anchor tags and it will change search.

Add more relevant copy and it will change search,

Add Metas to each page, it will add relevance to each page

Add an XML site map, makes is easy for Google to search,

Get rid of drop downs and make it easier to have Google search,

Get rid of an all flash, non Flash 4, and make it more of a searchable website and it will improve your SEO score.

Be sure if it is flash you have an HTML version of your site for search

Title tag every photo will improve search

Add videos , and it will improve

So yes altering your website will change search, if done right for the better.

Create more relevant pages and it will improve your PPC score.

List of key links to social media tools at your fingertips.

Looking for a social media links and tools at your finger tips. Here is my list of key links and tools to social media  at your fingertips. 

This blog is called  CMOguidetosocialmedia.wordpress.com  and now I have listed all my top links that I use all the time to the right.  It is a place for me to have them all in one place, so it is also a benefit for you, since there are far to many for me to remember.

None of these are endorsements, these are just links I like to sites that put my social media tools be at my fingertips.  Some of these links I use all the time, some are just bookmarks because I like the concept and want to be able to remember them or use them at a future date.

Ad agency pay per tweet programs

I had an interesting  question come to the blog.   How should you pay a PR or ad agency for doing your companies tweeting?  Some have suggested a flat fee per day others are floating the idea of doing an “Ad agency pay per tweet programs.”

Both raise some interesting changes in the way social media will be used and how to monitize the actions involved with keeping it ongoing. The bigger question is how much should you as a CMO decide to keep in house and how much should you outsource?  How much control do you want or how much over site due to privacy policies or regulation do you need?   What about the tweeting across the company, should marketing be the control valve or is it really a legal, customer service or operation function?

 I look forward to your comments as to how you are compensating your agencies for tweeting.

TEI- Total Economic Impact and ROI in Social Media for Customer Service

Many of you have emailed me looking for the link to the Forrester information that I discussed at the BMA conference. Dr Natalie Petouhoff,  has done a great job of  proofing the model for customer service ROI, when it comes to social media.

 Here is her deck, that she sent to me and agreed to let me use and put on my blog.

 http://www.slideshare.net/drnatalie/dr-natalie-petouhoff-roi-of-social-media-social-media-club-presentation-forrester-research

Google Caffeine will change your search ranking for key terms.

Update from Mashable: that it seems that comparegoogle.com has stopped working, but you can also check out a similar service called www.comparecaffeine.com.
I had heard all about upgrading to Google Chrome to increase the speed of my search as a consumer searching on Google.  What  I am now hearing about is Google Caffeine and this is a much bigger alert item for CMO’s-need to know list. 
The big watch list item for me is called Google Caffeine.  This change will change the way your web pages are being presenting in organic search.  Thus that big SEO project you completed last year is about to need a facelift and fast.
I was trying to find some good info for myself and to recommend to you and the best I found was from Webupd8.  They have a good write up on the subject and I tested the tool they recommended on a couple of my URLs and found  that I will need to do some changes to improve my SEO to get back some ranking and in cases some it will gain me a much better ranking  then I had before for key terms and I am thrilled.
Webupd8 blogs says:
“Google is in the process of implementing some very major changes to their search algorithms and this can therefore alter the existing rankings of your web pages in Google Search results of the future.

For instance, if one of your web pages is currently ranked in Google at #3 for the phrase “wallpapers”, it’s quite possible that the position may shift either way after the new version of Google goes live.

Google has created a preview site (Caffeine)where you can play around with the upcoming changes before these get pushed to the main google.com website. And that itself is expected to happen in the next few weeks.

google search side-by-side caffeine
 
 
 If you like to compare the existing Google ranks of your web pages with that of the future, check out Compare Google – this tools places the top 20 results from the old and new search engine side by side so you can easily figure out how your site will perform in the future.

Another Google comparison tool is located at Cartercole.comwhich, unlike Compare Google, displays Google search results in their original form – this is perfect for queries that trigger Google Universal Searchso you can know what images and video clips results will get displayed in Google Caffeine for your queries.”

The best way of measuring ROI for Social Media.

I posted a question on the best way to measure ROI for Social Media on my Linkedin, as I am doing research on ROI methods for Social Media for an upcoming Marketing Technology Summit, at which I will be speaking.

 The Question posted was:

How are you measuring your ROI on your social media?  What’s working for you?  Researching examples for an upcoming talk.

This topic is top of mind for CMO’s. What is really working in social media?  How do you know if it is working?  How do you measure it and how do you plan and report out on a realistic ROI on social media?

I will add replies below as comments come in. Please feel free to add your own.