Welcome to the world of being a CMO or the head of marketing and having to be in charge of changing the way your company does business. You may not have the slightest idea of what to do, since the social media landscape is changing so fast that you are now relying on your most junior members of your team to take the lead and take on the most important change in business since the start of email.
This blog the CMO guide to social media will guide you, give advice and expose you to new areas in the social media landscape. Up until a month ago I was a CMO and head of marketing for a very large on-line 6000 page original content and ecommerce web site and through this experience became hands on in SEM, SEO, UI and ecommerce and social media. I now can bid PPC, set up and write blogs, twitter, use flickr, digg articals and gained many other skills that most cmo’s avoid or have never been exposed to or trained in. I was teaching other CMOs who were calling me to see how and what I was doing, thus this blog was born.
The times have changed hands and you need to also. Trying to use your old paradigms with your business models will cause your company to fall behind.
Welcome and read along, as I add my CMO social media know-how and give you the chance to get up to speed in social media. If you have found this blog you are looking for advice and explanation to be a more relevant leader in this brave new world of social media.
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