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Creating a video sitemap for Google search

Adding video to your website is a key element today,  just as adding social media elements is a must do in today’s world of organic search. To gain page one video placement you need to get the video indexed by Google.  We all know of pushing an XML site map to gain organic traffic to our content, however many do not know to add a video sitemap, in addition. Check with your webmaster or agency to be sure they know to do this.  The Quick Online blog had a great article on this a few months back, and it is worth revisiting or visiting for the first time, especially if you are adding videos to your site or are already using video.  The blog  also addresses, hosting videos on your site vs feeding from YouTube or DailyMotion.

How to Get Your Videos Indexed by Google  by Quick Online blog
March 1st, 2010
Guest post by Keiros.
How to get your videos listed on Google? Have you already noticed while performing a search on Google, those videos thumbnails displayed on the left side of some sites? They are definitely great traffic attractors, and having such a video associated with your site when being on 5th or 6th positions of the search results page may be better in terms of “click-thru-rate” than being on 1st position without it.
There is an additional bonus in having a video associated to your site: on some occasions, Google displays in a block titled “Video results for Keyword“, often on the 3rd or 5th position, several videos, and when it is the case, you can jump several positions and land directly on the first page to join an already existing video results block.

The trick is to find a search argument for which your page is already ranking well but not yet on the first page, with Google displaying a Video Results group on first page: you will benefit from the optimization work of those who made the way to the first page.

Found the perfect search request? All you need to do now is to make your video indexed by Google, and that’s the easiest part !

1.Put a video on your page : I mean a real video, hosted on your site, not on Youtube or DailyMotion. You need a .flv file (or .mpg, .avi, .mp4) and a video plugin that supports this kind of video formats. Jing is perfect to record onscreen action and make nice video tutorials.
2.Create a thumbnail of your video : that’s the thumbnail that Google will display on its search results page, so making a good quality thumbnail out of your video is an important step. Personally, I’ve found that 160×120 gif or jpg works well for that purpose….and they actually don’t need to be extracted from your video. Any image pertinent to the content of your video will make the trick.
3.Create a video sitemap : Video sitemaps are XML files similar to usual sitemaps but using a different syntax. See an example.
4.Submit your video sitemap to Google : Video sitemaps can be submitted in Google Webmaster Tools exactly as a standard sitemap. If you had not yet registered your site in Google Webmaster Tool, that’s the perfect occasion to do it now.

Video Sitemap example

( See HTML on the Quickonline site)

The video-specific XML tags are pretty straightforward, but if you need more detail, you can check this page on Google Webmaster Central: Creating Video Sitemaps. Don’t forget to optimize your video sitemap by inserting your main keywords in the video tags, it will give an additional boost to your ranking if done meaningfully.

Guest author Keiros is an outsourcing and infrastructure management consultant, and a contributor to SEO Chat Forum. You can also write guest posts and share your Google tips with our readers.

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Should CMO’s push the use of # hash tags or not use hash tags.

So you are wondering why people are putting a # hash tags in front of words you are reading on twitter.  It is the way to get your tweets embedded organically with key words that you want your tweet to be found under in search.

Thus with my husbands company, who manufactures and sells odor absorbers on-line, I use #odor absorber.

So the Tweet would look like:  Fridge It #odor absorber has 1000 followers today.  Thus it will get populated in organic twitter world for odor and will come up in search since Twitter and Google know that is the key term that I want to get embedded.

You can also use quotes to capture a key phrase.  Thus it would look like: Fridge It #”odor absorber” has 100o followers today.  Key hash tag phrase- #”odor absorbers”.

 My opinion is to craft a list of the top 25 key words or phrases you want to own some action in and hash those to start.  Not every tweet, do it strategically, like everything else we do.

Karen #Kallet signing out.  or #”Karen Kallet” signing out

Own your “trade” names on the social web, more important than your dot com.

If you are still worrying about if you can get a dot  com, net or mobi name for your brand, you are so far behind.

The gold rush has already happened and I bet many of you don’t even know it. Own your Name!

When it comes to names, the first, not the early bird gets the name. So be sure to secure all names for facebook, twitter, myspace ect. This is also important for blogs and video. Remember there are no extension like there are in the URL world.

Squatters case happens every day, only when it is a rip off or in some cases a celebrity will they take down the old site and give it to you. In most cases they may take the site down, but not allow anyone to have it.  Thus you see a lot of celebs late to the party with  ” the real” XXX.

The retail store Best Buy is a good example that their twitter name is used by others for nothing page with no followers, what a waste, it has nothing to do with Best Buy, but they can’t get the site back, since they did not get to the name first.

 

So own your brand and company names on blogs, twitters, facebook fans pages or what ever will be emerging shortly that will be the next big thing in social media.